April’s Independent Spotlight features Vee of Glamour Doll Eyes.


How long have you loved makeup? What sparked your interest in it?
I actually haven’t been into make up very long. When I was younger (I’m talking grade school age) I wore powder on my face because I felt I was cool wearing “make up”. In my later teen years I started wearing eye shadow and stuff but never really into it like I am. I found the beauty community one day on YT and it sparked my interest. I thought it was fascinating that people actually did videos for YouTube and that began my obsession.

What led you to create your own brand?
I did a lot of research on how to make your own shadows because I wanted to make my own instead of buying online, which at the time was pretty much all the resources that I had. I talked my husband into letting me get some supplies to make my own shadows and a couple hundred dollars later, I got it in the mail. I had a friend in town that owned her own store and I showed them to her and she LOVED them and wanted me to sell them in her store so I made a bunch, started a myspace and it’s all downhill from there.

How long have you been in business?
My Myspace was opened sometime in November of 2008. I sold a jar every once in a while but I didn’t open up my website until February of 2009, which started the “official” business.

What are your favorite colors to create?
I like to make complex colors. I like when people swatch it and say “I can’t even describe it” because its so complex. I like that you can wear one shadow 10 different ways because each time you apply it, its different.

How do you come up with your colors?
Quite honestly, I feel that just throwing colors into a bag is much easier for me. Once in a while I can do something from and envision (as Phyrra was created) but most of the time, I pick out a few colors, put it together, add a little here, add a little there and a new color is born.

What are your favorite colors to wear?
It is different everyday. When I first started, I would wear more neutral colors out into town and as I got more comfortable, the colors I wore were much more daring. I don’t think I have come across any color that I don’t like to wear, so I guess the answer would be all colors are my favorite!

About how many hours a day do you work? How many days?
I get up about 8:15 (when my husband leaves for work) and that starts my day. I don’t stop working until my husband gets home at about 6:30. So I would say about 10 to 10 and a half hours a day. This usually includes answering emails, packaging orders, filling orders, making shadows, working on supplies, etc. I work 6 days a week. I don’t like to take 2 days off because I feel that I fall too far behind so I take a day off when my husband is home from work and if I feel I am behind already I will usually work half the day.

How many guys and girls do you sponsor?
Right now, I have about 30 girls and guys that are “active” in their sponsorship, meaning that they are still active on youtube and making videos for GDE.

How do you like youtube and making videos?
I love youtube! Youtube was the first place that I had “advertising” that really helped my products get out there in the beginning! I used to love making videos so much. I still do love making videos but I find it harder now that I have an official schedule that I work on. I have to decide if I want to do a day of videos and be a day behind on orders or just work on orders all the time.

What is your all time favorite eye shadow?
I don’t think I have an “all time” favorite because my tastes changed all the time but as of right now (and quite a few months) it has been Oddity (from GDE of course). Its just one of those colors that you can wear several different ways and chances are the color will change each time. Stellar and Hello Brooklyn are closely behind!

Phyrra+Oddity

What are your favorite lip colors?
I tend to buy way too many lip glosses so this could get long. My favorite dazzle glass from MAC hands down is Goldyrocks. I tend to grab for my cremesheens more then my dazzle glasses though and my favorite from that is Boy Bait. My favorite lipstick from MAC is Lollipop Lovin or Pretty Please. I love NY Minute and Cashmere (not out yet) from the Glamour Gloss line of GDE. I also love Sud N Sass’ Jelly Balm, I think they are called. I have a clear one that tastes like cheesecake! I am sure there are 100 more.

Do you have a favorite beauty trend?
I’m not really interested in trends. I am not worried about what will make me “trendy”, I am more worried about what is comfortable for me!

Do you have a favorite fragrance?
I LOVE Viva La Juicy, I would have to say right now that is my number 1 favorite.

What is your favorite seasonal trend? Or do you ignore the trends?
I think that you can wear whatever you want, whenever you want. A season shouldn’t make your mind up for you!

Do you like to look at the runways for trends or inspiration?
The only “runway” I have ever really paid attention to is from ANTM. There are a lot of looks that I see on the show that I think is really great but again, its all about what makes you comfortable.

Where do you normally look for your inspiration?
Customer orders. When a customer orders 5 shadows, I always wonder if they ordered those 5 shadows to go along with each other. When packaging their order and seeing the colors together, I always think to myself that it’s a genious combo! I have a book that I keep next to my work area that I write things down in. Say someone orders a gold and a purple and I think it would look fab together, I would write it down so when it comes to a day where I have time to make new colors, I already have a list of colors that I thought of previously.

What’s your skincare routine?
I have always had really great skin, I think its genetics. I never really washed my face as far as exfoliating, toner, etc. I get a pimple here and there but not enough to have to have a full face routine. I exfoliate in the shower and that’s about it. I moisturize if I am going to wear foundation (which I rarely do) but thats it.

What’s your best kept beauty secret?
I don’t have any secrets, I am learning along with my customers and viewers!

What’s your favorite way to accessorize?
I am a very simple girl. Jeans and a shirt, my way of accessorizing is layering my shirts with different colors, or different shoes.

Can you tell us about any upcoming collections?
The only thing I know of right now (that is about 60% thought up) would be an extension to the Twi-Shadows collection. I have been asked to make several more colors for the Volturi, Quileute’s and everyone else I missed. I wanted to create some colors and get them out for the release of Eclipse in June but there aren’t any color ideas for that yet.

Do you have a favorite chocolate?
I love caramel chocolate, anything chocolate with caramel filling! MMM!

Do you have any favorite games to play?
I just got this new game for my Wii, its called Just Dance. Basically, it teaches you how to dance to some popular songs throughout the decade and its pretty darn fun! I am not really a video game kind of girl, I am very simplistic. Though I do love to sit down and play some card games here and there!

What’s your favorite music to listen to? To work to?
I love anything with a good beat. I can listen to pretty much anything (besides country) and bob around to it. While I am working, I actually watch tv shows. I got a netflix account so that I can get some shows that I have been dying to watch but never got a chance and I stick the CD in and watch. It passes time so fast, before I know it I am done filling jars and ready to package!

What color is your bedroom?
The main look throughout our house is black so a lot of the décor in our room is black and white. My husband likes how crisp and neat black looks so that’s what it is with a little silver, red and white thrown in.

What colors do you like to decorate with in your home?
Our living room is a white, black and silver combo. It started off with black and silver but I kind of turned it into a “city” theme. I found tons of framed pictures that were of cities and they were all in black and white and I LOOVE black and white photographs so we kind of went with that.

What do you do to relax?
Take a bath, lay down and watch some tv, work out, I feel like I am never fully relaxed. There is always something to do and something to worry about!

What colors have you dyed your hair?
I have been so many colors. Black, red, pink, blonde, brown, I think it was green at one point.

What do you do to pamper yourself?
Definitely a bubble bath. I love to do my nails, that’s been a new thing lately, I change my nail polish all the time, thanks to my konad!

What are your favorite books or authors to read?
I don’t really have a favorite type of book, if I see something that catches my eye in a store, I will pick it up and read the details and if I like what I read, I will buy it. I have tons and tons of books but they never seem to get read ):

What are your favorite tv shows?
I love reality shows. Stick me in front of a tv with any stupid reality show and I will be happy. It can be a game show, a talk show, a court show, a dating show, I will love it. I also love crime shows, dateline, forensic files. My favorite channel is Investigation Discovery, that is normally what my TV is on.