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Big Companies vs. Indie Companies

Let me show you one of the many reasons that I love small indie companies more than larger corporations. Now, I like The Body Shop, but they’re a big corporation, and this letter reflects it. I emailed the Body Shop a while ago to inquire about whether or not they’d consider making their Seaweed Mattifying Moisture Lotion in SPF 30, as it currently comes in SPF15.

Hi there,

I wanted to send you a quick email to let you know that I really do love your Seaweed Mattifying Moisture Lotion. However, I wanted to inquire as to whether or not you would consider making a higher SPF version, such as an SPF 30. While I love wearing, especially during the winter months, here in Florida I feel less comfortable wearing a moisturizer with SPF that’s not 30 lately.

Thanks for your consideration.

Sincerely,
Me

Dear Phyrra,

Thank you for your recent email to The Body Shop.

We would like to thank you for your interest in and use of our products. There have been no recent communications on an intent to offer a higher spf for our Seaweed Mattifying Moisture Lotion. We do value your feedback and interest in this and are happy to forward your inquiry on to our product team for consideration in future product offerings. If we can help with any other questions or concerns please let us know.

Should you need further assistance with this matter, please do not hesitate to contact us.  Thank you once again for contacting The Body Shop.  I hope you find the level of service provided to you via this correspondence satisfactory.  If you are not satisfied or need immediate assistance, please feel free to contact our Customer Care Center at 1-800-263-9746 Monday through Friday, 8:00 am to 10:00 pm EST.

Best Regards,
Customer Service

The Body Shop sent me back a nice and polite response, but nothing will come of it. When I’ve emailed small indie companies and inquired about products, they’ve created them, which is really cool. Some examples would be Aromaleigh Phaedra & Phyrra, Fyrinnae’s Meloncholy and Trickster lip lustres, Beautiful Girl Minerals Wicked Kiss & Summer Kisses lip glosses and Morgana Minerals lipsticks in Azalea Blue and Coraline’s Kiss. This just proves that you can email your favorite indie company and request a product and they’ll be willing to listen to you and see if it’s a possibility.

Indie companies tend to charge less for their products because they have less overhead. They spend less on advertising campaigns and PR than larger companies. Indie companies tend to rely more on word of mouth to attract customers.

So while little companies don’t have the same resources as big companies, they do offer a more personalized experience. It’s one I greatly value.

Do you have a preference between Big Companies or Indie Companies? If so, please share :)

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