Recently I was contacted by Alima Pure and asked to review their upcoming LE Fairy Tale Holiday Collection. The collection is broken into two parts: Once Upon a Time and Happily Ever After. I love the Fairy Tale holiday theme!

Once Upon A Time is a collection of four holiday eye shadows.
Fairy Godmother – medium purple with silver sparkle
Glass Slipper – soft silvery yellow
Spun Gold – deeper golden shade
Enchanted Forest – soft taupe sprinkled with gold and silver shimmer

Happily Ever After is a collection of blush, multi-purpose highlighter and an eyeliner.
Poison Apple – a rosy blush with a peachy shimmer
Magic Wand - a magical, nude shimmer that can be worn on the eyes or cheeks or décolleté.
The End – an almost-black eyeliner with diamond-like silver shimmer

The set will sell for $25. $2 from each set will be donated to the Global Fund for Women. To me $25 is more than reasonable for 4 eye shadows, a blush, an eyeliner and a highlighter. That breaks down to about $3.57 per item.  The full-size eyeshadows come in 10-gram jars and the weight is listed as .08 oz./2.5 g., but that is a minimum.  The blush is listed as .16 oz./5 g. and comes in a 20 gram jar.

The textures of the shadows are very nice. As I’m enamored of golds lately, I especially liked Spun Gold, which just seemed like an amazing rich, nearly-matte shade when swatched. Glass Slipper is very pretty as well. I can see wearing those two together on the lid with Magic Wand on the browbone and Fairy Godmother in the crease. The End is a nice charcoal liner with silver glimmer. Poison Apple looks like a lovely blush and I really can’t wait to try it. I also love the name! The only color I wasn’t thrilled with was Enchanted Forest. It said it was a taupe but it came across as much more of a brown shade to me. Magic Wand seems like a perfect highlighter for the browbone or cheekbones and looks like it might almost be a universal highlighter shade, which is nice. With the exception of Enchanted Forest, I really like the color choices for this collection for the holiday. Purple and Gold are really a nice change from the more traditional colors I often see for the holidays.

Having never tried Alima Pure before, this collection is a really nice introduction for me and I will be trying a look with the colors soon.

Have you tried Alima Pure? What did you think of them?
What do you think of this Holiday Collection?

PR samples were sent to me for consideration. All opinions are my own.

tagged in Swatches