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Alima Pure – LE Fairy Tale Holiday Collection Swatches & Review

Recently I was contacted by Alima Pure and asked to review their upcoming LE Fairy Tale Holiday Collection. The collection is broken into two parts: Once Upon a Time and Happily Ever After. I love the Fairy Tale holiday theme!

Once Upon A Time is a collection of four holiday eye shadows.
Fairy Godmother – medium purple with silver sparkle
Glass Slipper – soft silvery yellow
Spun Gold – deeper golden shade
Enchanted Forest – soft taupe sprinkled with gold and silver shimmer

Happily Ever After is a collection of blush, multi-purpose highlighter and an eyeliner.
Poison Apple – a rosy blush with a peachy shimmer
Magic Wand - a magical, nude shimmer that can be worn on the eyes or cheeks or décolleté.
The End – an almost-black eyeliner with diamond-like silver shimmer

The set will sell for $25. $2 from each set will be donated to the Global Fund for Women. To me $25 is more than reasonable for 4 eye shadows, a blush, an eyeliner and a highlighter. That breaks down to about $3.57 per item.  The full-size eyeshadows come in 10-gram jars and the weight is listed as .08 oz./2.5 g., but that is a minimum.  The blush is listed as .16 oz./5 g. and comes in a 20 gram jar.

The textures of the shadows are very nice. As I’m enamored of golds lately, I especially liked Spun Gold, which just seemed like an amazing rich, nearly-matte shade when swatched. Glass Slipper is very pretty as well. I can see wearing those two together on the lid with Magic Wand on the browbone and Fairy Godmother in the crease. The End is a nice charcoal liner with silver glimmer. Poison Apple looks like a lovely blush and I really can’t wait to try it. I also love the name! The only color I wasn’t thrilled with was Enchanted Forest. It said it was a taupe but it came across as much more of a brown shade to me. Magic Wand seems like a perfect highlighter for the browbone or cheekbones and looks like it might almost be a universal highlighter shade, which is nice. With the exception of Enchanted Forest, I really like the color choices for this collection for the holiday. Purple and Gold are really a nice change from the more traditional colors I often see for the holidays.

Having never tried Alima Pure before, this collection is a really nice introduction for me and I will be trying a look with the colors soon.

Have you tried Alima Pure? What did you think of them?
What do you think of this Holiday Collection?

PR samples were sent to me for consideration. All opinions are my own.

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    • http://www.lovelyandroid.com Melissa W.

      I like Alima Pure! I like the texture of their shadows too. I still have quite a bit left from the taupe-neutral samples I got a while back but I’ve been wanting to place a full size order. I really like this eyeshadow set! I may have to get it. :)

      • Phyrra

        The texture/finish definitely seems nice, especially on Spun Gold. I think that’s my favorite from this collection.

    • http://www.sirvinya.com Sirvinya

      Enchanted Forest is gorgeous!

      • Phyrra

        I’m glad you like it :)

    • Kareen

      Hi! thanks for an amazing blog.

      As for Alima Pure I tried their blushes. It was ok. Customer service was amazing. I stopped looking at them mainly because of EWG ratings (cosmeticsdatabase.org) they got for their other products including the shadows (3 = moderate hazard). What do you think?

      • Phyrra

        I don’t know how accurate the ratings are for Alima Pure because looking at that site it says the eye shadows are low to moderate (1 to 3) in risk. I can’t even find MAC listed on that site for a comparison.

      • http://www.artfire.com/users/OneHandWashesTheOther Becca

        EWG skews ingredients ratings in order to scare you away from using pretty much anything- take anything you read there with a grain- no, a handful- of salt. Many of the things they deem “hazardous” are in actuality some of the safest things out there, yet if one study says there MAY be a chance of any given substance being dangerous in one way or another, they will post it as a fact. And people will avoid it like the plague.

        In a brief look at Alima, I see nothing in their ingredients lists that should be avoided due to danger. The ingredients they use seem to be in line with the ingredients found in every makeup available, mineral or not.

        And Phyrra, this is the 2nd review this week I’ve seen of this company, and I’ve never hearing of them before- their stuff looks absolutely wonderful! You’re KILLING my willpower, lady. Killing it.

        • Phyrra

          Their products seem nice :)

    • http://silhouettescreams.blogspot.com SilhouetteScreams

      LOL I misread ‘Glass Slipper’ as ‘Glass Stripper’ and was like ‘That’s such a cool name for a shadow! Oh wait….’ XD

      I love the look of Spun Gold (though that’s a given :D), Enchanted Forest and Glass Slipper

      • Phyrra

        LOL! Yeah Spun Gold is really gorgeous. I think you’d like it.

    • Amber

      ooo very beautiful colors i really like enchanted forrest and poisen apple :)

      • Phyrra

        The blush is gorgeous!

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    • Alice

      Have you tried Alima foundations? Compared to meow…i wonder what you’ll think. Im really keen on seeing a review if you do decide to try their foundation!

      • Phyrra

        I have not yet tried their foundations! I need to see if they have a match for my skintone. Thanks for the rec!