A while back one of my lovely readers recommended I check out M*A*D Minerals Makeup.
Navigating the site is mostly straightforward, though the links feel a tiny bit crowded. You can click on any of the links on the left side to go to different sections of the website. So you can look at new colors, mattes, popular colors, LE collections, etc.
I ordered the Liquid foundation in 01-W Fair to Light with warm to yellow tones. I also ordered samples of several of the eye shadows: UR Fine, Temptress, Illegal, Wild Mango, Sorbet and Fusion. I received free samples of Modest Pink and Aloe Veil.
I ordered 1/4 tsp sample jars. They came clearly labeled. My free samples came in baggies, and they were also clearly labeled. My .5 fl. oz. of foundation came in a nice, easy to use jar. You don’t have to stick your fingers into it, which makes me happy.
Shipping varies. Small orders, which ship via First Class mail, go for $3.25. Regular shipping is $6 via USPS. My order was able to ship as a small order.
$8.50 for 1/2 oz of liquid mineral foundation. $2.95 for a sample & $14.50 for 1 oz.
$2.25 for 1/4 tsp sample jar, $2.00 for 1/4 tsp sample bag, $5 for 5g jar, $7.50 for 10g jar, $10.50 for 20g jar
Because M*A*D Minerals offers a large variety of products, I’m only going to list pricing for the items I purchased. I will mention that they do carry indelible gel eyeliners and cream eye shadows as well as other products.
Liquid Mineral Foundation
Ingredients: Aloe barbadensis (organic aloe) juice, Simmondsia chinensis (Organic Jojoba) Oil, Titanium Dioxide, Emulsifying Wax, Iron Oxide, Tocopherol (vitamin E), Phenoxyethanol, Mica, Zinc Oxide, Dimethylaminoethanol (DMAE), Stearic Acid, Limnanthes alba (Meadowfoam) Oil, Daucus carota sativa (Carrot) Oil, Methylsulfonylmethane (MSM), Konjac Glucomannan (Mannan), Rosmarinus officinalis (Rosemary Extract), Azadirachta indica (Neem), Tetrasodium Edta, Citric Acid
The product claims:
89% organic content, anti-aging, healing properties, high in antioxidants, renews collagen, hydrates, nourishes skin, diminishes the appearance of fine lines and wrinkles, protects against environmental damage, for all skin types. Provides perfect sheer to medium coverage with a natural finish.
I wanted to love this foundation. The color match is a bit off. I think it’s actually a bit too peach and a bit too dark for my coloring. And it would make sense that it would appear peach if it wasn’t able to fully counteract my pink overtone with its yellow tones, which would turn peach. However the bigger issue I had with the foundation was that no matter how I applied it, it seemed to be too sheer and accentuate my flaws instead of covering them up. That said, I really like, in general, the way M*A*D does their foundation colors. I really appreciate that they have cool/pink and warm/yellow, even if they don’t have a pale neutral.
For me, the foundation doesn’t live up to its claims. I haven’t given up on it yet, but I’m stumped on how else to apply it to give me more coverage. I’ve applied it thinly with finger tips and then blended with a stipple brush. I’ve applied it much thicker with fingers and then blended with a stipple brush. I’ve tried it with and without primer. I’ve tried applying it with a sponge. I just can’t get it to even me out.
Ingredients: mica, titanium dioxide, tin dioxide, iron oxides (these are listed individually in each eye shadow.)
Sorbet on lid & Fusion on inner v
I was surprised by how gorgeous the eye shadows turned out to be! I’d seen some lovely colors on Viola of Killer Colours, so she inspired me to pick out a few shades, including Temptress. If you haven’t checked out her blog, you should, she’s beautiful and talented! I loved all the colors I picked out for myself.
Illegal on lid, UR Fine on lower lash line, Fusion dabbed on center of upper lid
My favorite, by far is Illegal, followed by Fusion. Illegal is such a smooth and saturated shade. It’s so pretty. The eye shadows have great pigmentation and they’re easy to blend. I was really impressed by them.
The customer service with M*A*D Minerals was fantastic. I emailed with questions about shipping and received a response to my question in 13 minutes. 13 Minutes!!! The response was very nice, personable and helpful. Ultimately, it was the cordial response to my email that tipped me over into purchasing from M*A*D Minerals.
Would I purchase from M*A*D Minerals again?
Probably. Since some of the colors appear to be repackaged, but others are not, I would probably purchase from the company again, depending on what I was interested in trying. The AMAZING customer service that I received really stood out to me. Additionally, the eye shadows stood out and were nice. While the liquid foundation hasn’t worked for me (yet), I think the ingredients and product are nice, even if it isn’t for me. I felt like the shipping charges were ok, and the item pricing was good. They also have good pricing on indelible gel eyeliner and cream shadows, so this is a good place to purchase those items from. They’ve also got a sale going on right now, 15% off on all orders. It’s automatically applied to the cart, when you check out.
Edit: It looks like some of the shades may be repackaged (and are not annotated as such), but it also appears that the majority of colors are not. While I was fortunate enough to not purchase any shades that were repackaged, if you’re concerned about a color being repackaged, email the company owner to inquire about the color. With a company that has great customer service such as this one, you should receive a timely response to your question.
So tell me, what have you tried from M*A*D Minerals? What did you like?
Products purchased by me. All opinions are my own.
I used to have a few bits from MAD. I agree, their customer service is awesome and the frequent sales are attractive.
But, I’ve got them on my “possible partial repacker” list. Looks like a chunk of their stuff is custom blended. But I stopped ordering after I managed to get nearly an entire order that matched stuff I had from TKB. Plus, check out the “Rainbow Pearls” section. Look familiar?
I don’t know that they’re a definite repacker, and there’s plenty of stuff that is custom blended but having so many duplicates (and with other brands that were repackers), I decided not to use them any more.
Oh, I found notes. These were either the same as TKB (or another wholesaler I’ve ordered from) or the same as other brands I know to repack:
Not a comprehensive list, I know, but it was enough for me. I’ve got nothing against the company but I just decided to spend money elsewhere.
Yeah, it does look like the Rainbow Pearls are the pops with maybe something added to them. And it doesn’t look like the colors are annotated as being unblended. Meh.
I got their 5 piece beginners set http://madminerals.org/item_155/5-Piece-Deluxe-Starter-Kit.htm during the 20% sale – it was a really good deal. I quite liked the powder foundation but like Sirvinya, I also suspected them of repackaging and did not buy the eye shadows (some of the colors seem original though, like Violas favorite, Cornerstone).
Please note – owner is very sweet and when I told her I do not use bronzer, she switched it in the set for me and gave me 10gr per volume concealer and 5gr per volume bronzer. I have happy memories from that shop. It was the first MMU I bought.
That was definitely nice!
I’ve never ordered from this company, but I ADORE the look of Illegal.
BTW, have you tried stippling the foundation on and then lightly buffing? Sometimes that helps me with an uncooperative one.
I’ll have to give that a try. I’m so used to my liquid foundation from Too Faced where I just apply a bit with my finger tips, then use a duo fiber brush to blend. Only a little bit is needed.
I think this is interesting. There seem to be cases where a mmu company has such good customer service that it overpowers the fact that they may repackage, still making buying from them a positive experience. I really believe customer service is (almost) everything.
From what I can tell by looking online at the rest of the eye shadows, it looks like the vast majority of the colors MAD creates themselves, but that they may repackage some of the ‘popular’ shades, like the pops.
Too bad the foundation is sheer (I can’t do sheer foundation, thanks to a lovely acne- filled adolescence.) It sounds like lovely.
I’m currently on a no-buy for the rest of the month and robably the begining of next month, but I’m definitely going to have to check out their site anyways
I think it’s worthwhile to peek at
I always buy my indelible cream shadows from them, great price! I also have been using their eyeshadow sealant to use with my ben nye cake liner.
Yeah they have good prices on the indelible cream eye shadows and gel eyeliners.
MAD Minerals were the second ‘indie’ company I ever tried. I think a lot of colours are repackaged, but the quality is great. I LOVE their eyeshadow, ‘Ruby Sunset’, it is the most incredible rosy brown you will ever come across. My favourite neutral by far…actually, one of my favourite eyeshadows by far!
It’s really disappointing to hear that so many shades are repackaged
Long time lurker here. I totally <3 your blog and reviews. It pains me to say this, but I was a bit disappointed that you've sort of glossed over the fact that the shadows are repackaged. I've personally purchased from MAD minerals before, and 4 out of the 10 shadows that I ordered were direct matches from Pure Luxe. Which is why it makes me kind of sad that there is a recommendation for a company that's not completely honest . =( Still love your blog though!
It was just pointed out to me this morning that there were shades that could be repackaged. As I had not ordered any of those shades, and primarily I ordered because the liquid foundation was recommended to me, I didn’t realize there were possibly repackaged shades until this morning. Which is why I edited this post and added that information in once it was pointed out to me.
Hmm, the fact that the unblended shades are not labeled bothers me a bit. I WANT to order from the company, but I’m afraid of buying something that I can buy from TKB a lot cheaper. The company really should start labeling the unblended shades, like BFTE did, because the MMU community seems to be pretty tight knit and knowledgeable so the “Repackager” label gets around quick.
I’m curious to see how the owner responds.
Yeah, I updated my review to because of the unblended shades.
While I do think the customer service was great and the products I tried, I really liked, not annotating which shades are repackaged bugs me.
I haven’t used their products but kudos to her for not using the word “organic” inappropriately, and instead using it honestly in her ingredient descriptions.
Fusion seems rather pretty, and Wild Mango a bit unusual – but agree on the repackaging, which would be helpful to people who might already have similar shades!
I agree with you, it would be good to know which shades are unblended.
I love wild mango! It’s very pretty as a blush too.
I’ll have to try it as such!
Wild Mango is really interesting, would love to see that in an EOTD. I quite like the colours you chose.
Your hair looks even more amazing from that angle. I swear you can pull off any colour?
Aww thank you Lena. I’m not so sure about that, but I certainly try ;>
Hearing they repackage is a big turn off, even if the do custom blends. Not listing that shade are as such means a big no from me.
I don’t mind repackaging as long as it’s clearly labeled as such. I didn’t realize this company had any shades that were likely repackaged when I ordered because none of the colors I ordered were repackaged. I do agree that a note should be added to those colors.
I didn’t know about the repackaging, but that doesn’t put me off from ordering again as they have so much lovely shades to choose from. Although it would be nice to which ones they are.
This was the second mineral makeup company that I tried a few years back and I have a lot of favorites, like the natural shades Cornerstone, Coy Pink and Cancun Sand, and some more colorful ones like Peridot Stone, Nirvana, Petal, Alyssa, New Love, Ever After.. etc etc.. =)
My stance with repackaging is, if you clearly annotate which shades are repackaged, I have no problem with it. I just didn’t realize this company had some shades that were probably repackaged because none of the ones I ordered seemed to be.
I’m very curious about Cornerstone! Do you have it swatched?
I swatched some MAD pigments for a giveaway, among those Cornerstone.
I’m glad you like the products! MAD is like my lovechild nowdays. Haha!
Thank you for sharing the swatches!
C’mon folks…I feel like we’ve been through this so many times. Certainly, repackaging micas as is and selling them for an astronomical mark-up is unethical, but you can’t blame the blogger for not testing 100% of a company’s shades, or even for not being familiar with all of the shades wholesalers sell- we’re people, not robots.
I once gave Lime Crime a great review, because as a stand-alone product, I thought their pigments were great. They performed well, and I was unaware of the repackaging debacle back then. When I found out, I edited my entry just as Phyrra did here. Some of my fellow bloggers, many of whom I consider friends, tease me for not being harsh enough in calling out LC for her offenses. In my opinion, it wasn’t necessary. I presented what I felt were unbiased facts, and let my readers do with that information what they chose.
And once again, I have to point out, indie companies are not the only ones doing this- I worked at department store makeup counters as both management and a regional artist, and can tell you that every time a line would get in a new lip or eye shade, we would all spend half of the morning walking from Lancome to MAC to Lauder figuring out what dupes were out there.
Almost all eye & lip liners are manufactured by the same few German companies, and I can tell you for a fact that certain prestige company lipsticks that retail for $22-25 cost the company less than $3 (I’ve seen this in company documents, it is FACT) It happens everywhere, and all we can do is be savvy, do our research, and THANK people like Phyrra for offering her honest opinion on the subject (even if occasionally, something falls through the cracks!)
It does amaze me when I see all the MAC Club dupes out there in Too Faced and Wet n’ Wild, etc.
Oh my. Those cream shadows look freaking gorgeous. And they’re a good price and suuuuper pretty (I want PLUMKIN!!!)
Oh but I’m disappointed the liquid foundation doesn’t cover well; I keep having horrible experiences with drugstore foundation, and I can’t afford higher-end. They all seem to make my skin break out like crazy :/
Overall I have to say that I think these guys will be next up on my to-buy list. I already have every eyeshadow I could ever need, but M*A*D seem to have lots of other exciting things to offer
Yes, they’re really good prices for the indelibles.
I have a plethora of eyeshadows from MAD and most of them are well pigmented and easy to work with. But there are some exceptions,the ones from the Rainbow Pearls collection (I have Big Apple & Pizazz) they are a pain in the a** to blend and will not stick to my lids unless I use Pixie Epoxy.
MAD was the first indie company I tried a couple of years ago and I also find their customer service awesome. But the grass is always greener…
Ick, it sucks that their pearls are not good. It’s good to know the rest are nicely pigmented and easy to work with, like the ones I tried.
I haven’t ordered from MAD in quite a while but I have tons of shadows from them & have always been happy. The sample sizes are good, sales are frequent & customer service superb. I have tried the foundation as well and found it very sheer.
It seems like such a good product in theory, but I just couldn’t get it to work for me.