Recently HauteLook (affiliate link) had a gift certificate on sale for BeautyBar.com It was buy $20 to get a $40 gift certificate. So, I decided to purchase the Jemma Kidd Light as Air Liquid Foundation SPF 18 in Ultra Light. I’d been curious about Jemma Kidd’s makeup ever since I read her book, Jemma Kidd Makeup Master Class.

The Website Claims:
Jemma Kidd’s Light As Air Liquid Foundation gives your skin a velvety, shine-free finish. Its blendable and lightweight texture makes skin smooth to the touch, while its unique, longwear technology help your skin maintain an even complexion all day. Protects against the harmful rays of the sun with SPF 18.
*Keeps skin perfectly matte
*Contains SPF 18
*All-day staying power
*Blendable and lightweight texture

Ingredients:
Octinoxate 5%, Titanium Dioxide 3%, Zinc Oxide 2%. Water, Cyclopentasiloxane, Isododecane, Propylene Glycol, Dimethicone, Alumium Sarch Octenysuccinate, Polyglyceryl-4 Isostearate, Silica, Sodium Chloride, Phenoxythanol, Disodium Cocoyl Glutamate, Peg/ppg-18/18 Dimethicone, Synthetic Beeswax, Sodium Hedroacetate, Methylparaben, Ethylparaben, Sodium Cocoyl Glutamate, Mica, Isobutylparaben, Proylparaben, Hycroxyisohexyl 3-cyclohexene Carboxadehyde. May Contain: Titanium Dioxide, Iron Oxides.

Price:
$38 for 1.01 oz from Beautybar.com

Shades Available:
Ultra Light, Light, Light Medium, Medium Beige, Medium, Medium Dark and Dark

Wearing Ultra Light

Does it live up to its claims?
I think so. It does contain SPF 18, it does seem to have all-day staying power, it is blendable and lightweight. In fact, I really love the texture! It also does a decent job at keeping skin matte, but I still prefer to apply a finishing powder after I apply and blend the foundation. I’ve worn it both with and without a finishing powder, and it doesn’t slide all over the place and get greasy on my t-zone.

Ultra Light is a tiny bit too peach for me, in my opinion. Otherwise the color match is pretty good. The texture basically makes it feel like I’m wearing nothing at all. It’s a sort of runny foundation texture and for me, a little goes a long way. I feel it gives me light-medium coverage, as it minimizes my imperfections, evens out my skintone, yet doesn’t make me feel like I’m wearing a mask.

I also really love that it does have SPF, though it’s not got a high enough percentage to be complete sun protection on its own in my book, since you need at least 5% of both zinc and titanium dioxide. While I don’t rely solely on my makeup for SPF protection (as I’m currently using LaVAnile’s SPF 40 face cream), it’s great to have some extra sun protection.

Would I purchase again?
Probably. The texture is really nice. The color is very close. The price, at $38 makes it more expensive than most of the foundations I own, and honestly that’s all that would make me hesitate. If I could get it on sale, I’d probably go for it.

Product purchased by me. All opinions are my own.