When Urban Decay revealed that they had reformulated their eye shadows and made a Build Your Own Palette available, I immediately had to make my own. I chose colors that I didn’t already own, of course! My order shipped lightning fast, too. I ordered these the day they released (March 27) and then received them on Thursday (March 29). This is impressive considering they came from California and I live in Florida!


I ordered a palette and 5 eye shadows.

Price:
$18 for the palette, which comes with a nice cruelty-free brush and the Walk of Fame eye shadow.
$18 for each individual eye shadow. Fill Weight: 1.5g e 0.05 US oz

Urban Decay is a cruelty-free brand. Some shades are vegan, but not all.

Shade Descriptions:
Haight – mermaid blue (shimmer)(vegan)
Radium – peacock blue (shimmer)
Gravity – deep violet with multi-colored micro-glitter (shimmer, sparkle)
Mushroom – warm pale grey (shimmer)(vegan)
Cobra – black with gold micro-glitter (matte, sparkle)(vegan)
Walk of Shame – a soft pinkish-peach matte (matte)

I’m actually surprised that Walk of Shame isn’t vegan, considering it’s included in every single palette. If it is, I didn’t see it on the site, but I would love to know if anyone knows otherwise.

This is Gravity, popped out of its case.

Here are the new eye shadows next to the palette and one of the old shadows, Sellout.

And of course, me being me, all of my old Urban Decay eye single eye shadows with the new ones.

These are all swatched on Meow Light Primer.

Walk of Shame – Mushroom – Cobra – Gravity – Haight – Radium – Electric – Atmosphere – Retrograde

I do like Walk of Shame as it makes a great ‘my skin but better’ type of shade on me. I think it’s one that will be flattering on many skintones.

Gravity is a gorgeous purple and you can see the multi-colored shimmer in it. Purple + rainbows makes me happy.

Haight is an amazing teal mermaid shade that you really need to see in person to capture its glory. I always liked it in swatches but held off on purchasing it because I have a lot of teal blues and I wasn’t sure I NEEDED it. Now I’m happy to have it in the new formula and I definitely feel it is a must-have shade for me.

Mushroom is an interesting grey-brown taupe. It’s really a complex neutral color and I can’t wait to see how it looks with my eye color.

Cobra is a pretty nice black gold that doesn’t go too green around the edges. It has a hint of khaki but still has gold present. I actually want to try this for a liner because it’s such an interesting shade. It might also be cool to use to contour/shade the eye on top of a wash of Walk of Shame.

Radium is an intense blue. It really fits its description of being a peacock shade. This is not for the faint of heart.

And you know me well enough to know that I just had to swatch the rest of my singles, though they’re all the old formula.

Row 1 – Walk of Shame – Mushroom – Cobra – Gravity – Haight – Radium – Electric – Atmosphere – Retrograde
Row 2 – Sellout – Space Cowboy – Midnight Cowgirl – El Dorado – Half-Baked – Freelove – Ruthless – Revolver
Row 3 – Cherry – Asphyxia – Fishnet – Freakshow – Frigid

Row 1 – Walk of Shame – Mushroom – Cobra – Gravity – Haight – Radium – Electric – Atmosphere – Retrograde
Row 2 – Sellout – Space Cowboy – Midnight Cowgirl – El Dorado – Half-Baked – Freelove – Ruthless – Revolver
Row 3 – Cherry – Asphyxia – Fishnet – Freakshow – Frigid

I did a look using several of the new formula: Walk of Shame, Gravity, Radium and Haight. I also used colors from the 15th Anniversary Palette: Omen, Junkshow and Tainted. Those colors are in the new formula as well.

I’ve even got Asphyxia on as a touch blush in this Hunger Games Inspired Look.

The texture, blendability and pigmentation is really nice on the new shadows. I do like the palette and my colors! The wear was great for me, too. I used primer, since without it my eye shadow disappears and I always use primer.

I think that for makeup enthusiasts like myself, they may be hesitant to buy more than 1 or 2 of the new palettes since the Walk of Shame shadow is included with each palette. If you could choose a shadow instead, it might have more appeal. On the other hand, I don’t think most people want to own every single color that comes out, so maybe investing in one or two would be what the average makeup user would do.

To fill a palette with 5 shadows it costs $108 (not including tax, which makes it $115.56), which seems steep in comparison to say, the 15th Anniversary palette, which was $55. Thinking about all the different UD palettes I’ve purchased… 15th Anniversary (definitely my favorite of the palettes!), Sustainable Shadow Box, Rollergirl and Show Pony, they’ve all been less expensive than the new build a palette. But there is great appeal to me in building your own.

As for the new formula, I already knew I loved it from using the 15th Anniversary set. I’m really curious to see how well the new Asphyxia and Fishnet perform compared to their old versions. I’m a fan of those old colors but they definitely were hard to get good color payoff.

I’m definitely interested in checking out SWF, Pistol, Mildew, S&M and Shattered.

What do you think of Urban Decay’s new formula? Do you like the Build Your Own Palette idea? Which of the new formula are you most interested in trying out?

All products purchased by me. All opinions are my own.

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