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Quickie – The All Natural Face

Today’s Quickie is with The All Natural Face, a vegan cosmetics and bath company. These are the swatches from my ‘to process’ folder that I’ve needed to work through with a while.

$3.50 for a 5 gram jar
$6.50 for a 10 gram jar
$.35 cents for a sample
$5.75 gel eyeliner
$4.00 for the Fix eyeshadow spray

Shade Descriptions:
Antiqued Gold Gel Liner – A rich glittering taupe. A dark almost green-y gold like antiqued gold gets as it ages This is not green dont be scared it is a gold just a deep muted one. (from the website)
Pink Ice Storm – shimmery light pink
Purple Ice Storm – shimmery light purple
Iridescent Pink – Foiled, this shade is crazy hot pink with a duo chrome violet flash. With a solid primer, it is more subdued, a little less metallic, and a little less bright pink. There is also a hint of purple to this pink. (from the website)
The Tempest – deep purple
Fireball Fuchsia – pink
Angel Kissed White Gold – a neutral light gold
Creme Brulee – creamy beige with a hint of gold
Warm Honey – warm gold
Antique Silver – metallic silver

So my feelings are mixed on The All Natural Face. They make some nice products, but I feel their color descriptions to be inaccurate by my standards.

For the gel liner, I was extremely disappointed in the color because it comes across as green / khaki to me, not antique gold. I was really expecting it to be more gold, less green, based on the color description. When I think antique gold, I think of a gold with more of a bronze base than a green base. I really didn’t picture a khaki shade.

I was disappointed with Iridescent pink, because it looks purple. It doesn’t live up to its name.

I was disappointed with Warm Honey. I expected it to be more gold, less brown. It’s too brown for my taste.

Fireball Fuchsia and Creme Brulee were nice.

I really liked Pink Ice Storm, Purple Ice Storm, Antique Silver and Angel Kissed White Gold.

I liked the Fix spray, but after trying the MAC Fix + spray, I feel the MAC Fix + is longer lasting.

Ok so the other thing I do not like about The All Natural Face is their website. Their search is not very good. If I put in “ice storm” it brings up every description that mentions ice storm, rather than just products with ice storm in the name. Not every product has a color description, which I hate. Other products on the site lack swatches and color descriptions, so it’s kind of a risk to buy something.

Would I buy from The All Natural Face again?
Maybe. I was extremely disappointed with the Antique Gold Gel liner and a few of the eyeshadows. Some of the other colors were really nice. I liked the Fix spray.

What do you think of the All Natural Face? Have you tried them? Have you tried their Eye Diva Stix? Do you have anything you can recommend from them?

Products purchased by me. All opinions are my own.

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    • http://liquirizia.over-blog.com Lutrinaë

      I’ve tried many of their products and I also have mixed feelings. One of the good point is that there is a good customer service, and if some item is wrong you got a refund, plus Crystal always answers to the mails.

      About the products, I tried only 3 eyeshadows and colors were accurate to the description, and Antique Gold liner is totally one of my favourite!!! If you want a real gold one, you should try Aztec Gold :o)

      On the other side, I didn’t like the Diva Stix lip pencils because it just doesn’t work and scrumble into pieces!!!

      The oily lid base is one of my very beauty products, with this shadows last really long!!!

      And the oil remover is great too :D

      • Phyrra

        It’s great that they have good customer service.

        I didn’t feel like I should contact them over the liner because I do understand that every monitor is different (which is why I strive so hard for color clarity and accuracy with my swatches) and that interpretations on color are different, but I truly did not expect the liner to be green when the description said This is not green.

        I don’t know where they got the description for iridescent pink, but it just seems so far away from what it is it’s weird.

        Thanks for telling me about the Diva Stix and the oily lid base.

    • Nissa

      I agree w/ Lutrinae–the oily lid primer is my must-have, it works great! I also love the lip plumper and lip exfolient, and I’ve been using the tooth polish for a long time and love it too. The mascara didn’t work very well for me, it seemed thin and watery. I am really curious about the Eye Diva Stix too! And I totally agree–the website is very lacking (though it’s a tremendous improvement over the old one)! Most of the photos are too busy and almost hokey–I love the clean, professional looking ones they’ve got for most of the shadows and wish they would use that style for all of them. Many descriptions should be cleaned up and made more informational and professional sounding. The search drives me bonkers as well. I do have to say that the customer service is great though!

    • Alison

      I know this review is a couple of months old but I wanted to tell you about my experience of TANF, I’ve been a customer of their’s for about 5 years. I definitely agree with you, the website does need some work, it would help to show swatches, even of groups of colours, but actually on the eye would be great. The descriptions are not the best either.

      If you haven’t already you should email Crystal. As others have said, she really is helpful. I swear by their eye primer and powder foundations, especially as you get really generous samples to try. I had a question for her last week and I emailed her, she offered to call me on the ‘phone, I’m in the UK!, to talk me through the solution if I needed it.

      I think she would welcome the critique.

      I found your blog via Scrangie, apparently you and I like the same shades :) and I enjoy it a lot. Especially the YouTube vid, when I am not distracted by your gorgeous dog that is! Thanks for the considerable time and effort you must put into this.


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