Several months ago HSN had Benefit “Hello Flawless!” Oxygen Wow Liquid Foundation available by pre-order on their website. I snatched up I’m Pure 4 Sure Ivory to give it a try.

The Website Claims:
A brightening, oil-free liquid foundation with SPF 25 PA+++ protection.
This natural-finish foundation builds from light to medium coverage for a natural complexion and features light-diffusing properties and hydrating benefits. Its nourishing formula contains Benefit’s exclusive Oxygen Wow Hydrating Complex, which helps boost cellular respiration for a “plumping up” effect, protects against environmental stresses, and contains vitamin C and E derivatives known to prevent the signs of aging.

What does PA+++ mean? SPF stands for the protection grade of the UVB filter. PA stands for the protection grade of the UVA filter. The highest standard of sun protection rating is the three-star PA rating. Benefit’s foundation has three stars, which translates to the highest level of protection.

Ingredients:
9 shades of Hello Flawless Oxygen Wow Liquid Foundation: Active Ingredients / Ingredients Actifs : Octinoxate 5.49 %, Titanium Dioxide 2.37 %. Other Ingredients / Autres: Aqua (Water), Dimethicone, Glycerin, Phenyl Trimethicone,Isododecane, PEG-9 Polydimethylsiloxyethyl Dimethicone, Butylene Glycol, Butylene Glycol Dicaprylate / Dicaprate, Pentylene Glycol, Maris Aqua (Sea Water), Phenoxyethanol, Chondrus Crispus (Carrageenan), Silica, Disteardimonium Hectorite, Stearic Acid, Sodium Myristoyl Glutamate, Alumina, Tocopheryl Acetate, Propylene Carbonate, Prolinamidoethyl Imidazole, Saccharomyces Lysate Extract, Ascorbyl Tetraisopalmitate, BHT. [+/- : CI 77002 (Aluminum Hydroxide), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dixoide)].N° 06161/A. Warning: Avoid Contact With The Eyes. For External Use Only. Keep Out Reach Of Children. Discontinue Use If Signs Of Irritation Or Rash Appear. Précaution D’emploi: Eviter Tout Contact Avec Les Yeux. Pour Usage Externe Uniquement. Tenir Hors De Portée Des Enfants. En Cas D’éruption Ou D’irritation Cutanée, Cesser L’emploi. Shade: Believe in me of Hello Flawless Oxygen Wow Liquid Foundation: Active Ingredients / Ingredients Actifs : Octinoxate 5.49 %, Titanium Dioxide 2.37 %. Other Ingredients / Autres: Aqua (Water), Dimethicone, Glycerin, Phenyl Trimethicone, Isododecane, PEG-9 Polydimethylsiloxyethyl Dimethicone, Butylene Glycol, Butylene Glycol Dicaprylate / Dicaprate, Pentylene Glycol, Maris Aqua (Sea Water), Phenoxyethanol, Chondrus Crispus (Carrageenan), Silica, Disteardimonium Hectorite, Stearic Acid, Sodium Myristoyl Glutamate, Alumina, Tocopheryl Acetate, Propylene Carbonate, Mica, Prolinamidoethyl Imidazole, Saccharomyces Lysate Extract, Ascorbyl Tetraisopalmitate, BHT. [+/-: CI 77002 (Aluminum Hydroxide), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide)].

Price:
$34 for 1 oz.

Shades:
“I’m Pure 4 Sure” Ivory – neutral porcelain for fair complexions

“I’m Plush and Precious” Petal – soft linen for light complexions
“Cheers To Me” Champagne – neutral bisque for light/medium complexions
“I’m So Money” Honey – golden sand for medium complexions
“I’m All The Rage” Beige – natural beige for medium complexions
“Warm Me Up” Toasted Beige – rich beige for medium complexions
“I’m So Glamber” Amber – rich tan for deep complexions
“I’m Hopelessly Hot” Hazelnut – neutral mocha for deep complexions
“Gotta Know Me” Nutmeg – chestnut for deep complexions

Wearing Ivory on my t-zone and eyes. Applied sparsely I can blend it in very well.

Does it live up to its claims?
Sort of. I can’t say that I feel like it plumps my skin. I do feel like it gives me a GREAT finish, almost what I would call an airbrushed look with the way it smooths and diffuses light. It feels nice on the skin. While I like the finish of I’m Pure 4 Sure Ivory, I find myself wishing it was a bit lighter. It’s darker than I like. Of course, I can mix it with FaceAtelier white liquid foundation to make it a perfect match.

Wearing Ivory all over. You can see how my face has more color than my neck.

Would I purchase again?
Maybe. I really like the finish, a lot. I think this is a really nice foundation. My only hesitation is the fact that it’s a touch darker than I like, but I do find it pretty easy to work with. It’s easy for me to correct by mixing it with another foundation, but that is why I’d be hesitant to purchase again. That said, if any of these shades are a perfect match for you, I’d say purchase it! It’s beautiful on the skin.

Wearing Ivory all over here.

Rating:

Product purchased by me. All opinions are my own.