I get asked a lot, why do you swatch on eyeshadow primer. I also get asked what’s the purpose of eyeshadow primer.

I swatch on eyeshadow primer because once I found out about it, it was a holy grail product for me. Since I always wear eyeshadow primer now, I feel like it gives me a better idea of what the color really looks like and what it will look like when I wear it.

If I don’t wear eyeshadow primer, my eyeshadows will typically crease and be gone between 20 minutes and an hour. It’s sad. I think in high school I just thought that was how it worked for everyone. Now I know better.

Eyeshadow primer serves a few purposes: to keep your eyeshadow crease free, to make your shadows more vibrant, and to make your shadows last a long time. Sometimes they even out your skintone or brighten the skin.

Anyway, I love eyeshadow primer. It’s a necessity for me. Too Faced Shadow Insurance is my holy grail for eyeshadow primers, though Urban Decay Eden is second for when I want to mattify things :)

Now it’s your turn! Do you use eyeshadow primer? Do you like my swatches on bare skin or prefer primer?

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