I woke up this morning to a ton of emails and comments on my blog asking if I’d seen that L’Oreal is to buy Urban Decay.  While this would be a good move for L’Oreal, I am afraid it would be a terrible one for Urban Decay.

L'Oreal Buys Urban Decay

(Image Credit)


Currently if you visit the About Page for Urban Decay, Urban Decay declares itself the largest independently owned color cosmetics company.

“We’ve now become the largest independently owned color cosmetic company in the United States. Our moms are proud. “Urban Decay” is no longer such a crazy name for a makeup company. And young women today have never known a world where they couldn’t get purple nail polish over the counter. Mission accomplished.”

I took a screenshot but it’s tiny, so I also retyped it underneath.

One of the quotes from the Wall Street Journal article “Tim Warner, general manager of Urban Decay, said the deal “will enable Urban Decay to reach its full potential in the marketplace.” This quote makes me afraid that they will start selling in China, which means animal testing.

What a horrible way to start the week :(

L’Oreal is one of the worst offenders for animal testing.

I think The Body Shop is the only cruelty-free company that L’Oreal owns.

What are your thoughts on L’Oreal purchasing Urban Decay? Do you think they’ll be able to stay cruelty-free?

Edit: Looks like they already bought them :(

tagged in Urban Decay