Yesterday the FTC updated their guidelines on How to Make Effective Disclosures in Digital Advertising. My friend and fellow beauty blogger, Carleen, wrote a wonderful post: For Bloggers- How to Comply with the new FTC Guidance on Disclosing Products Provided for Review. that I encourage you all to read that explains the changes in better detail. As always, my Disclaimer page has my information listed.
Previously, I disclosed at the bottom of my post. Now, I’ll be adding images to the top of my posts that disclose. As I have Skimlinks and Amazon affiliation, I will be adding that posts may contain affiliate links, too. As always, if you have any questions, please email me.
I would love to hear your thoughts on the new changes from the FTC. Do you feel that this should apply to all media, including print (such as magazines)?
Thank you very much for posting this news. I wasn’t aware of the change. Though I don’t yet do many reviews of products I’ve received from companies, I hope to in the future. However, I do have an affiliate link and I thought I had adequately covered the relationship by posting at the bottom of blogposts that related to the affiliate link and in a Disclosure page. Evidently, that is no longer prominent enough. Hmm, not easy. I do agree with you that other forms of media should be required to make their relationships with advertisers clear if they are reviewing (promoting) their products
neversaydiebeauty Yep. I’ve always made a good faith effort to disclose since 2010. I’ll continue to do so. Hopefully this will clear up any confusion that people have. I know a lot of people are complaining that it will detract from the post and look clunky, but really, I figure it will just make it easier on readers. Of course, I’m sure advertisors are going to be cranky.
I am working on my new disclosure policy right now! As of today, I was posting disclosures at the bottom of posts, I’m going to start doing top & bottom, and posting disclosures of “I bought this product” rather than only doing a disclosure if I DIDN’T buy it. I’m not sure what to do about affiliate links though; I feel like I should mark* them like that, but I hate how it interrupts the flow :/
Emi at Project Swatch Just state at the top that the post contains affiliate links. That’s what I’ll be doing.
I am in Canada but have always followed the disclosure requirements as I think it is morally required to disclose to your readers, FTC or not. I don’t know whether I will switch to this new top of the post policy though. Sheesh! They are just getting out of hand!
perilouslypale I really hate the look of it being at the top of the post, but I don’t want people to feel confused about things. I always felt it looked good at the end. However, I’m sure there are readers out there who felt betrayed to get to the end of a post only to find out that it was sent for consideration, or a sponsored post, etc. So I think this will clear up any confusion for them and make it better for readers from that perspective.
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I really don’t like putting an extra disclosure at the top not because I’m being dishonest but I’m just afraid that from now on, Google and blogger will only pick up that disclose since it’ll always be the first thing in a blog post.
UnprofessionalBeautyBlogCheck out the updated post I just wrote on the topic. Fellow beauty blogger and friend Carleen gave us a tutorial on how to create a button, so that Google and Blogger will not pick up on the disclose http://www.phyrra.net/2013/03/bloggers-speak-out-about-changes-to-the-ftc-guidelines-on-how-to-make-effective-disclosures.html
When I received one of your posts via email this morning, it started out with 3 lines of code, that seemed like a mistake about the “button”. It looked like an error. I use feedburner to send out my posts by email. With the feedburner email, it seems like there are only two options: only 2 or 3 lines showing or the entire post. I don’t want the 2-3 lines that show to be the disclaimer and I don’t want to send the whole post because I need traffic on the blog.
neversaydiebeauty Yeah, I saw that but I hve to include the disclosure at the top. I get the emails to myself as well. I don’t know how to code it for the newsletter and I have to include it at the top so that I am in compliance with the rules. I’m sorry
Phyrra neversaydiebeauty I found this post that explains how to keep the html from the buttons out of your feed…hope this helps!!
it’s about halfway down.
Marianne Sandling Phyrra neversaydiebeauty Thank you, Marianne, for pointing that info out. A woman who helps me with IT found a button widget that she configured for me. Also, I put the buttons after the first paragraph.
Marianne Sandling Phyrra neversaydiebeauty In my follow up post on this topic I link to that post of hers because it was quite helpful
Phyrra lol…I might have noticed that too, if I kept reading…but I’ve been specifically searching out posts on this subject, and I actually only found you through a google search… it seems most bloggers that I know haven’t been ‘updated’ with this information… I’ve been trying to find the best way to do it, whether with a text disclosure, or a picture, or a button, but using blogger, it seems it’s more difficult to add in a CSS button that with wordpress… neversaydiebeauty, I’d love to see an example post on how/where you did this…I’m not a beauty blogger, I do reviews, but it still applies the same. :)
Marianne SandlingPhyrraneversaydiebeautyyeah my follow up post with more (hopefully helpful) information is here:
I’ve always felt disclosing was helpful, and it does bother me when I see blogs that don’t do it. Not because I necessarily feel that they’re being dishonest, but I do feel like they’re making bloggers, in general, look bad.
Phyrra Now I’m REALLY laughing at myself… that’s the FIRST post I saw… then I ended up at this one!! I actually did a google search to try to find/make the buttons you had, because I liked them so much!!! Sorry…mommy brain in full effect today.
It’s not that the bloggers I know don’t disclose, we all do, but MOST, if not all, are not aware of the updated changes… I have always used a site-wide disclosure, with some in-post disclosures, and all the bloggers that I visit regularly do too, but I’ve only ran into ONE that’s updated to the new ones. I actually JUST heard about it today myself, from an email through one of the review companies I work with… no one else has said anything about it… and I’ve searched the FB groups I’m in too..nothing. Can you tell me how/where you made your buttons? I want some like that!!! Thanks!
Marianne SandlingPhyrraI followed the tutorial that Carleen at Beauty & Fashion Tech set up for the buttons. I think it called for installing a plugin and then manually adding text to each post:
[button link="http://www.phyrra.net/ftc" color="D"]Press Sample[/button][button link="http://www.phyrra.net/ftc" color="D"]Affiliate Links[/button]
http://www.livefyre.com/profile/4087459/ I've actually looked at that, but it’s meant for WP blogs…and I’m on Blogger… blogger does NOT offer the plug-ins that WP does, so I’d have to manually update my html in the HOPES that it would work… I think I’m going to have to use paint or something to make the picture, unless I can find a free gif/png on google somewhere… but I LOVE the idea of using the links back to my sitewide, so I’ll be doing it like that.
Thanks for the help!
Marianne SandlingAww sorry about that. I’m not sure how to fix it with Blogger. Christine at 15 minute beauty fanatic _may_ have had a blogger fix?
I think this is it:
Phyrra Marianne Sandling o0o0o0o0o You’re AWESOME!!! She did include a work-around… Thank you so much!!! I started to make one in paint (where I made my blog’s button) but it’s not coming out as well… I wish I had the talent some bloggers have… I’ve seen some amazing blog buttons. Luckily for me, I’ve got an amazingly cute child, so an insta-picture!! :)
Thanks for the help!! I’ve now got something to do tomorrow!!!