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Hi there! I wanted to say hello to my new readers, and old ones too! For those of you new to Phyrra, let me tell you a little about my blog. I originally started blogging because I couldn’t find very many mineral foundation makeup reviews, so I wanted to share my experiences. This blog shows my progression with makeup as well as with photography. Now I cover reviews, tutorials, lifestyle, the occasional fashion post, and anything else that strikes my fancy. I also take requests! Just send me an email
From 1999 until March 2012 I was a MAC fan. That’s when I found out that MAC was selling in China and no longer cruelty free. Many other brands came out along that time as selling in China, such as Avon. That was really my catalyst into writing a letter to MAC and deciding I would only buy cruelty free.
It also led to me research what cruelty free means and what brands I would support. I choose to support cruelty free brands who are not selling in China, even if they have a parent company that is not cruelty free. I would not want to be blamed for the actions of my parents, as I’m a separate entity. I believe that supporting animal-friendly companies goes a long way toward the eventual elimination of animal testing. This means that I support brands such as Urban Decay (both Leaping Bunny Certified and PETA Certified), NARS, Tom’s of Maine, the Body Shop, Bath & Body Works, bareMinerals, Buxom, and Burt’s Bees.
If a brand is not cruelty free but decides to go cruelty free, I will support them! I want brands to stop testing on animals. I want non-cruelty free parent companies to see the success of cruelty free companies and go cruelty free.
I realize that all ingredients were tested at one time. But I do not want to support a brand that is currently testing on animals. There are now many great skin tests that do a better job mimicking people than animals ever could. I want to support companies that use these tests, rather than hurting our animal friends.
I have products from MAC and other brands, such as Make Up For Ever and Smashbox that were purchased before I went cruelty free on my blog. I’m using these products up but I won’t repurchase them unless they become cruelty free. I have also had brands tell me that they were cruelty free only for me to later find out they are not. When that happens I share it on my blog.
I use sites such as Paula’s Choice, Leaping Bunny, PETA, NAVS, My Beauty Bunny and Logical Harmony to research brands. I also reach out to brands directly to find out about their cruelty free status. When brands contact me, I ask them the following questions ‘Is your brand cruelty free? Are you selling in China?’
You can sell in Hong Kong, but nowhere else in China, and still be cruelty free because Hong Kong is exempt from testing. You can also make products in China, but not sell in China, and be cruelty free.
You can visit Skin Store China directly to see brands that are being sold in China at Skin Store China. You can visit the Sephora China website see what brands are being sold at the Sephora China.
As of July 2, 2014, the following brands are being sold at the Sephora China Website:
Algenist, Amazing Cosmetics, Anna Sui, Benefit, Biotherm, Bliss, Boscia, Burberry, Bvlgari, Calvin Klein, Caudalie, Chloe, CK One Color, Clarins, Clarisonic, Clinique, coach, Vin Diesel, Dior, Dolce and Gabbana, Dr. Brandt, Dr. Jart, Estee Lauder, Fendi, Foreo, Giorgio Armany, Givenchy, Glamglow, Gucci, Guerlain, H2O, Hugo Boss, Issey Miyake, Jimmy Choo, Kenzo, Kose, L’Occitane, Lab Series, Lancaster, Lancome, Lolita Lempicka, Make Up For Ever, Peter Thomas Roth, Phyto, Prada, Roberto Cavalli, Sephora, Shiseido, Shu Uemura, Stila, StriVectin, Tweezerman, Valentino, Vera Wang, Versace, Wella
Below is my cruelty free brand list. This is not a comprehensive list of all the brands out there, but this is a list of brands that I believe are cruelty free. You can also check out my Best Cruelty Free Beauty Brands that Ship Internationally post if you are outside of the USA and looking for options.
Leaping Bunny certification is very important to me and it carries a lot of weight. I wish more brands would consider doing it.
TLDR: I support cruelty free brands who are not currently testing on animals and who are not currently selling in countries like China that require mandatory animal testing. (Hong Kong is exempt from testing). I support brands who are cruelty free even if their parent company is not cruelty free. I will buy cruelty free brands from Sephora even though a portion of every sale goes towards Sephora.
Brands That I Consider To Be Cruelty Free
Grey Area Brands
These are brands that state they do not test, but that they can’t guarantee their suppliers are telling the truth. It’s kind of weird. I really don’t know how I feel about supporting them
Some companies that are NOT cruelty free (not a complete list, but I was asked to add some, you can find a more complete list here)
Delurk, say hi and share your favorite cruelty free brands!
Tags: cruelty free, vegan
Thanks for this list!
Thanks for sharing! I have made several attempts to compile my own list, but then I end up abandoning the effort. I think I made it too complicated for myself though. I was trying to use lists from other sites and keep track of brands that were and weren’t CF. Maybe it is time to start again and just stick to the CF brands.
I keep seeing people with misinformation saying ‘UD isn’t cruelty free and they’re selling in China’ which they’re not selling in China, they’re on PETA and Leaping Bunny’s lists, and they’re still cruelty free. So I decided I really needed to write this post.
I love that elf and wet n wild are cruelty free because it gives vegans an affordable choice!
Great job on this list! It’s a little shocking to see which companies aren’t on the list.
Yep. It’s sad.
Thank you for this list. When looking for products I really don’t check to see if they’re cruelty free, but, a lot of the products I use are on your list. Cool
Glad you find it helpful!
I just checked out the Skin Store China website and apparently they sell Jack Black.
Good to know, I’ll remove them. When I last checked they weren’t there
That’s what I thought also. Guess I’ll have to find a new favourite lip balm, boo.
Supergoop makes a great SPF 30 lip balm that I use
Thanks for the tip, I will check it out!
Thanks for sharing! I’m surprised to see a few companies not on there!
Which companies surprise you?
Well, I follow a few blogs that say they follow cruelty free – but I see them promote brands that are on your “not cruelty free” list. I haven’t done much research as far as brands go, so when I see their blogs state they are cruelty free – I don’t expect some of those brands to pop up on the “not CF list” (I know I’ve seen Philosophy, Dior, Chanel and MUFE on their blog several times)
Philosophy, Dior, Chanel and MUFE are not cruelty free. I think it’s due to them selling in China. If you email those brands directly they will say the whole ‘we don’t test, we don’t ask others to test on our behalf, except when required by law’ which means ‘China.’
I’m not saying that I’m the be all end all, because everyone has different lists and opinions on cruelty free, but this is my list.
Oh i completely get that. Was just saying why I was surprised Thanks for the info!
I’m also not one of those bloggers / people, who feels I need to go around and tell other bloggers that their list is wrong or that it’s wrong for them to promote / post brands that are not cruelty free. I know some people feel they have to do that, but I think that’s really rude. So when I see someone who says that they’re a cruelty free blogger and they’re blogging about a non cruelty free brand, I just bite my tongue and move on. No sense in me trying to be all holier than thou about it.
what a great idea for a post – i sometimes forget to acknowledge that new readers may not know who the hell i am and why they should be reading anything i say
glad you like it! I figure this is a great way to say ‘hi, this is me, i take requests, and here are my cruelty free thoughts.’
Thanks for this. I’m curious about your thought process when a company has a contradictory listing. For example, Almay is listed as CF on Paula’s Choice and NAVS, but not on PETA or Logical Harmony. I know Almay is owned by Revlon which is not CF, but that doesn’t appear to be the deciding factor.
It honestly depends on my feelings of the company. Almay and Revlon are both, to me, not cruelty free.
I really wish that NAVS, Paula’s Choice, Leaping Bunny and PETA were all in agreement, but they’re not. An example, Laura Mercier is on the cruelty free list for Paula’s Choice, but they wouldn’t give me a straight answer, so they’re on my Not Cruelty Free list.
This is not a cut and dried subject. I wish it was. This is why you don’t find me going around telling other people that their lists are right or wrong, because ultimately it’s up to that person to make the decision.
Unless there are regulations that dictate how ‘cruelty free’ can be used, I don’t see this issue getting any easier.
What’s even more confusing is that Laura Mercier WAS on Paula’s CF list, and now it isn’t – it’s on her naughty list (as of about a month ago). However, LM’s website states they are absolutely CF, none of the “except where required by law” language, and they sell in Hong Kong, which I saw you’d listed as an exception since they don’t require testing like the rest of China does. It’s enough to make your head spin!
I can say that companies like Paula’s Choice and NAVS are often able to get better answers / statements than bloggers or your average consumers because they hold more sway over big brands.
I am curious – the EU has banned the sale of cosmetics that have been tested on animals, but I do believe Maybelline and L’Oreal are sold there. Do they still test on animals, outside of China?
It is my understanding that Maybelline and L’Oreal do test on animals. Apparently there is some trickery with the EU ban, that if ingredients are in household products they can still be tested on animals, so some mica / iron oxides are tested on animals in the EU.
I’m new to your site and I’m finding all this information very helpful. I love your long list of cruelty-free brands.
Yay that makes me happy to hear!
Yes, I think you’re correct!
Hi, I just found your site. I like it. I write for a couple of websites and we want to promote cruelty free products. What’s your take on the fact that even though the company might not test, its parent company does and so it benefits and still tests? Do you know of any GREAT cruelty free make up brushes?
hi! Like I said above:
I choose to support cruelty free brands who are not selling in China,
even if they have a parent company that is not cruelty free. I would not
want to be blamed for the actions of my parents, as I’m a separate
entity. This means that I support brands such as Urban Decay, NARS,
Tom’s of Maine, the Body Shop, Bath & Body Works, bareMinerals,
Buxom, Burt’s Bees and Victoria’s Secret.
I believe that supporting animal-friendly companies goes a long way toward the eventual elimination of animal testing. If the parent companies see the successes of their brands who do not test, it’s a win. It’s also a win for the
animal-friendly companies to get larger distribution in mass channels by
being involved with huge companies. This helps to educate the masses.
Great cruelty free brushes – Urban Decay, Furless Cosmetics, Wayne Goss Brushes, Real Techniques Brushes, EcoTools, Too Faced, and It Cosmetics.
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I’m a vegan and I still use UD. Their track record is excellent, and I have no reason to doubt that they don’t test on animals.
Saying that they can’t be cruelty-free because their parent company is not, is like saying that I’m a pescetarian because my Mom eats fish sometimes.
I have a question about Mally Beauty. How can you be so sure that they are cruelty free? I contacted the company and asked if they would put the leaping bunny logo on their products. Their website states that “we test on celebrities, not animals” and their products state “this produce is not tested on animals.” Those are buzz phrases – Mally beauty could have their products tested by outside companies, or use ingredients that are tested on animals. They refused to use the leaping bunny logo, stating that Leaping Bunny is a political organization. Not true, its a consumer watchdog for people who want to use cruelty free products.
So, how is it that you are so sure about a company like Mally Beauty?
Hi Kelly, First I checked the company website which says:
Absolutely not! Mally adores animals and would never do such a thing! She always
says, tested on celebrities, not on animals! Some of our products do
contain animal by-products so they are not suited for vegans. – See more
I also checked the Paula’s Choice list, which says that they’re cruelty free. Paula’s Choice is able to deal directly with NAVS as well as Mally Beauty to confirm that they believe they’re cruelty free:
However, if you have any doubts, you should email Mally Beauty directly and ask them! If I’m emailing a brand directly the sort of questions that I ask:
Are you cruelty free?
Do you test on animals or have anyone conduct third party testing on your behalf?
Do you sell in China?
Thank you. I’m just really skittish about beauty products now. I used Philosophy for YEARS and they say that the absolutely do not animal test, but the sell in China, which requires it. So I’m trying to make sure, and I really thank you for your help with this. Kelli
Oh I know what you mean! I was so upset when I found out that Philosophy was selling in China and I gave up Purity Made Simple.
My motto is, when in doubt, email the company.
I am also new to your site, and I am so grateful for all of the information you’ve gathered and shared. I was a long-time Stila fan but I emailed them today to say I will no longer use their products now that I know they are no longer cruelty-free. It is nice to have resources for finding alternative products that are in fact cruelty-free. Thank you.
You’re welcome! Happy to have you
Do you know of any cruelty free companies that make permanent hair color?
That’s a really good question. I typically don’t use permanent hair dye. But Jen from My Beauty Bunny recommends Marco Pelusi. However, I think it may only be available at his salon in LA.
The China issue has made it soooo difficult to make informed decisions, so THANK YOU for simplifying things and compiling this list!! FYI Caudalie is now selling in China so they are no longer cruelty free (incase you want to add them to the list of companies who bit the dust
You’re welcome. Yes, it’s definitely not an easy thing to try and navigate on your own. And so many well-meaning MUAs are misinformed; like Make Up For Ever MUAs still try to tell me MUFE is cruelty free when they’re not.
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Juice Beauty is an awesome organic, cruelty free line!
Ok so I just got the ” amazing cosmetics: anti aging face primer” solely for the purpose that it is cruelty free and that I had heard wonderful things about it. On the back of my tube it says “no animal testing”. I find this super strange because they are selling their products in china. Why would they put this on their product if they are animal testing!? This makes me angry because I thought I had found a fabulous cruelty free primer
Phyrra did u know about this?
If you look at my list above, Amazing Cosmetics is on my ‘do test on animals list’ because they are selling in China. Smashbox, MAC, and any Estee Lauder Brand – they’re all selling in China and testing on animals.
Right now, any brand that sells in China is testing on animals (the only exception is if they are ONLY selling in Hong Kong).
Yes, but why would they put on their product “no animal testing” if really they are? I attached a picture of it printed on my primer tube.
Because they may not be testing in the USA and companies can print whatever they want :/ there’s not a USA law / standard for animal testing. Smashbox still says they’re not testing either.
Also, Too Faced has a great cruelty free face primer, as does Cover FX.
Also I love this page! It’s extremely helpful! I have just decided to go cruelty free & paraben free with all my beauty products I have returned so much stuff that I had recently bought. I’m on the look out for future products to get once I finish my non cruelty free ones that I have been using and about halfway done with. I will not be repurchasing them once finished. It’s strange now that I totally ignore Smashbox, benefit, mufe, Stila, etc now when I walk into sephora or ulta. It was only a month ago I was buying those items or considering buying items from those brands. The items I did purchase I have since returned. I have always been an animal lover and extremely against animal testing. I have no idea why just now I am making this decision, but it feels great I am very aware of what I am buying now and ingredients that I am putting on my skin.
I just found your site today while I was searching for Naked3 tutorials! I ended up doing a little bit of research on animal testing and cruelty free beauty because of your list, and what I learned about some of the products I’ve been using for years absolutely broke my heart. Given how much I spend on cosmetics every year (probably way too much, but don’t we all?) I just can’t justify my money being used to finance those practices. It wasn’t fun stuff to have to confront, but thanks so much for inspiring me to go cruelty free, too.
You’re very welcome!
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Thank you SO much for providing this list – bookmarked!! With so many great cosmetic products out there there is always a cruelty-free option to choose from. Am mostly cruelty-free already, and those few items that are not I am phasing out as I run out.
THANK YOU for this list!!
Do you know if Korres tests on animals? I want to try their products but I want to know if they test first!
From Korres Facebook:
KORRES is sold under the Johnson & Johnson label in the United
States. The Johnson & Johnson Family of Consumer Companies does not
test cosmetic products or ingredients on animals, except in those cases
where testing is required by law or government regulations.
From my understanding, Korres is no longer cruelty free because of the ‘except where testing is required by law.’ That typically means products are being sold in China or Brazil, where mandatory animal testing takes place.
This is a really big list of cruelty thats good. Thank You, Jerri Davis
It’s not your fault! Brands can be tricky. Nordstrom carries NARS and Chantecaille, both of which are cruelty free.
I’ve been duped before – both by Smashbox and Lorac.
So NARS really is? I saw some links saying they have been dodgy when asking. I did order a couple of Indie samples for Meow Cosmetics and I will be checking out Hourglass along with Cover FX and if Meow doesn’t work will move on it Silk Naturals. But having NARS as an option would be nice.
Should have read further down, I see what you are saying about the parent company. Since foundation is like the hardest thing in the world to find I will remember that the product on my skin hasn’t been tested on animals. Thanks for all that you do Phyrra!
I have recently made the leap into cruelty free makeup…well makeup period Thank you so much for this list! I mentioned you in my post about why I chose cruelty free and linked back here and to your YouTube Channel. I hope that was okay? Amber
Thanks for the shout out!
No problem! I wasn’t sure what the protocol for that kind of thing was, so I figured I would link you and let you know and if it wasn’t cool you could tell me
I just found your comprehensive post as a result of trying to find more information about the animal testing policy of em cosmetics. I know they state that their *products* are not tested on animals. I just wondered if you know for sure whether their ingredients are cruelty free too?
Many thanks :).
Hi! When they contacted me last year to review one of their eyeshadow palettes I asked them specifically if they tested or had anyone test on their behalf at any part of the process and they said no. But, since they’re not Leaping Bunny certified, I can understand wanting to avoid them.
Thanks for your reply. That’s great to hear :). I just couldn’t find that information anywhere online so I just wondered.
I couldn’t find it anywhere online either. It always makes me nervous when I can’t find stuff like that. More and more, I’m wanting to stick with Leaping Bunny approved and indie brands who will specifically state that they’re not testing on animals and their ingredients have not been tested.
I was recently let down by Lorac. Their creator is vegan, but the company won’t verify their suppliers. And I’m mad that I bought their palette thinking that since their creator was vegan it would be cruelty free.
I checked some of the makeup brands on the Leaping Bunny webpage, but I couldn’t find bareMinerals on the list of. Are you sure bareMinerals do not test on animals?
By the way, do you know any other sites with more information about cruelty free cosmetic products and beauty products?
Hi Sarah! bareMinerals is not Leaping Bunny certified, though I am certainly at the point that I wish every brand would go that extra mile, like Urban Decay does and get Leaping Bunny Certified. bareMinerals’ parent company tests on animals, though BM themselves do not. I linked all the sites I use as references above.
With the vegan hair masque I created with FutureDerm, I’m working on getting it Leaping Bunny certified, so everyone has that extra peace of mind.
Thank you Though I’m not sure I understand why their parent company tests on animals and BM do not. Can you explain why? I really want to begin buying products that are cruelty free so I want to understand better.
Also, does CC creams and BB creams test on animals?
Ok so as an example, Urban Decay is cruelty free and Leaping Bunny Certified, meaning they verify their suppliers. Urban Decay is owned by L’Oreal, who is their parent company and tests on animals. So L’Oreal is not cruelty free but Urban Decay is cruelty free. bareMinerals (and NARS) are owned by Shiseido, who is not cruelty free.
Most Non-Western BB and CC Creams are probably tested on animals. I’ve been given the run around and confusing answers when trying to research them, so I’ve stopped wearing my favorite BB Cream, Holika Holika.
If you’re looking at western brands, Cover FX CC Cream is great, cruelty free and most (if not all) of their products are vegan).
Thank you so much for your answers It helped me a lot!
Ms.Phyrra, do you know if Laura Geller is cruelty free? I didn’t see it on either list! Her website doesn’t say either way either!
She should be on the CF list. Her website actually says:
A: Laura Geller Beauty products are not tested on animals. Our company is cruelty-free.
Oh, she is up there! She’s between LA Minerals and LAVANILLA
Thanks for the article! I love reading articles like this.
I wrote a post on Youtube that Loreal’s Colour Riche looks great but that I would have to search for a natural and cruelty-free option that’s similar. Someone commented saying that people like us were annoying asses and implied that animal testing is something that’s quite funny.
It’s a shame there are people like us trying to make a difference only to be dragged down by people who do nothing for the world.
On that, I didn’t know that Covergirl and Sally Hansen tested on animals
The other thing I try to avoid is the use of carmine (crushed bugs) which is in a lot of the cruelty-free brands. I guess that means I have to look for vegan…? Makes my options quite limited.
So thank you again.
Animal testing for cosmetics is never funny It’s horrible. I’m so sorry someone tried to tell you it’s funny.
If you want to avoid carmine, yes you should look at vegan options. Some brands say ‘may contain’ carmine, which means they were made in a building /plant with carmine so may have some trace elements.
Thanks for the reply. I really appreciate it.
Also, I hope you don’t mind me asking but what’s your opinion on carmine? I notice a lot of natural beauty products contain it, and it would be good to hear your thoughts.
When I didn’t know what it was, it didn’t bother me. Now that I know what it is, it grosses me out. I try to avoid it when possible. Apparently they even put it in food sometimes.
Yeah, it’s in some popular brands of strawberry yoghurt, and other as food coloring in other ‘strawberry or raspberry flavored products *shudders at thought*
Hello Phyrra! I’m a big fan of your blog and I want to congratulate ’cause this is the most updated list of cruelty-free brands I found. This is really helpful. Your blog saved my life!
I’m so happy to hear you love the list!
According to that link to Skin Store you posted, Alterna is apparently selling in China. Bummer.
Thanks for the list, though. Been super helpful.
I’m interested in why people do or don’t support brands with non-CF parent companies (and their subsidiaries), if anyone’s up for telling me.
I’ll have to check about Alterna. Sometimes the Skin Store China will sell a brand without permission from the company. They did this with a few cruelty free brands last year. Once the brands found out, they had their products yanked.
I actually explain above why I support brands with non-CF companies. I choose to support cruelty free brands who are not selling in China,
even if they have a parent company that is not cruelty free. I would not
want to be blamed for the actions of my parents, as I’m a separate
entity. I believe that supporting animal-friendly companies goes a long
way toward the eventual elimination of animal testing. This means that I
support brands such as Urban Decay (both Leaping Bunny Certified and
PETA Certified), NARS, Tom’s of Maine, the Body Shop, Bath & Body
Works, bareMinerals, Buxom, Burt’s Bees and Victoria’s Secret.
Brands and their parent companies do look at what sells / who buys what and it is important because if they see a CF company making money, they’ll look at why.
Additionally, I feel like saying that I shouldn’t support a brand who is cruelty free – and Leaping Bunny Certified in the case of Urban Decay – just because they’re owned by L’Oreal, is like saying I couldn’t be a vegetarian because my parents eat meat.
Most brands don’t go the extra step to get Leaping Bunny certified, and I really wish that they would. I’m currently working on certification for my vegan hair masque.
THIS is exactly my argument.
If people stop buying products from a company who has a non cruelty-free parent company.. then why stop there? Surely you’d have to stop buying from supermarkets (because they sell MEAT and a whole heap of other non-vegan friendly products) and from pretty much all high street stores.. It doesn’t make sense to me.
Yeah I’ve never seen someone boycott the supermarket. Great point.
Hi, Phyrra! Not sure if you remember me, this is Lisa from the old Aromaleigh forums. I’m so glad to have found you again – you were a huge help when I needed advice on some CF dupes (you steered me towards Silk Naturals, which I loved!). I’m re-subscribed to your blog, and I’m really glad to see a Q&A/Comments section!
Hi there! Glad to be able to help out
Thank you for this amazing post and wonderful information!
SUPERGOOP is NOT cruelty free! It sells to skinstore.com which has a large branch in China. Its important to look up your product name with the word ‘CHina’ or ‘sells in china’ next to it. there are press briefings and business news saying whether there was a deal to be selling in CHina. Also, just look up store/product locator on any product site and see if it sells in China.
Hi ACP, I just checked the Skinstore China website (which I show you how to do in this post) and Supergoop is NOT being sold at the Skinstore China website.
Samper – Xin Man, Scar Face, ScarGuard, Secret Key, ShenMin, Skindinavia, Skyn Iceland, Somme Institute, Sothys, South Beach Skin solutions, Sparitual, Stiefel Labs, StriVectin, Summers Labs, Supersmile and Swiss Vital are the brands under the letter S being sold there.
I also emailed the CEO of Supergoop to confirm that they are not selling in China. They do not have distribution or any retail partners in China.
Hope that helps!
I’m a vegan beauty n00b so I’ve been sticking to elf cosmetics basically but would like to branch out and try other brands. This list is a great help to me as are your youtube videos. Thanks, Phyrra!
e.l.f. is on your list but aren’t their products made in China? If so, then they are in fact tested on animals. Please let me know if I am mistaken about this.
Hi! Products can be MADE in China but not SOLD in China and still be cruelty free. e.l.f. does not sell in China (unless something has changed in the past 2 months) so they are cruelty free.
Many companies have their palettes made in China (an example, Tarte), but they are not sold there, so they are cruelty free.
It’s a complex issue and unless you spend time studying it, it’s easy to miss the nuances.
Awesome! Thank you so much for creating this! I’m still transitioning into cruelty free cosmetics as my old ones run out and I’m so glad I discovered your blog!
I was wondering what would be your favourite/stand out/holy grail products that you use everyday? Do you have any suggestions for the must have products like mascara, eyeliner, blush etc. I must try/have?
Hi! I’ve got a hwole post on it http://www.phyrra.net/2014/02/holy-grail-beauty-products.html
I like to switch also to cruelty free cosmetic. Thank you for doing this list! I appreciate it very much. A couple days ago while researching I found out that Paula´s choice is listed on NAVS´s list as “questionable” and then I googled “China + Paula´s choice” and found out that she is selling in China. That is very ironic because she states on her own cruelty free list that she uses the NAVS as data base (only she did not put “questionable” on her own company- lol). I feel really betrayed. It is all only about money. Boo Paula! There is so many inconsistency- like I found Murad Inc. on PETA as cruelty free- but the NAVS states clearly that they are Testers. May I also ask where you got your information that Jordana and China Glaze is cruelty free? I could not find any information about them anywhere? Thank you so much Phyrra! XOXO, Sissi
Hi! China is a tricky issue. You can sell in Hong Kong – and nowhere else – and still be cruelty free. Paula’s Choice sells in Hong Kong, but nowhere else in China, and is cruelty free. You can contact Paula’s Choice directly for information on this issue.
Thank you for the answer. I hope this is true as I was depending on her skin care line. But how come the NAVS does list her as questionable? And like I mentioned before: the NAVS lists Murad also as a Tester.
I don’t know why NAVS says questionable. I’m emailing to find out.
Thank you. Also please advise because of Murad. NAVS states they are Tester. Thank you!!!
Here’s what Murad said to me. I just contacted them. They said they are not selling in China. They said they test their products on willing human volunteers, not on animals.
Thank you so much for being so fast, Phyrra! Now- it still does not make sense to me that the NAVS lists Murad as a Tester. They do not list companies who test on humans lol. Have you ever contacted NAVS? Are they quick to respond?
Hi! I haven’t tried contacting NAVS recently. I recommend you reach out to them to see what they have to say. I always end up feeling like email responses take up to a week (sometimes more).
OK- I am gonna ask them! Thank you so much for your help!
Murad says they are still cruelty free and not sold in China.
Sounds good. I emailed yesterday the NAVS – let’s see what they have to say!
I need your guidance. I’m helping my vegan husband look for skin care products. I got all excited when I discovered Jack Black was vegan, then discovered they sell in China on Skin Store China (what a skeevy name. ew!). :-/ The brand is also sold through at least one vegan site. I guess they missed the whole China thing. He has very sensitive skin, so that makes the search even harder. There are so many makeup and girl-skin options, but so few for men. Any suggestions?
Hi! I would email Jack Black to find out when they started selling in China. There have been a few instances of the Skin Store China selling products of cruelty free brands in China without the brand’s knowledge. Once notified, the brands got the products removed from the site.
As far as vegan skincare, I think many of Paula’s Choice products are vegan. I would email Paula’s Choice to get confirmation on the products that you’re interested in for your husband. I love the Paula’s Choice line and think it’s one of the best out there.
Another great line that may or may not have what you’re looking for is FutureDerm. Their products are all vegan.
Another brand not on the CF list that I’m pretty sure is CF is Nourish Organics! They’re USDA certified organic, Oregon Tilth Certified Organic, Leaping Bunny Certified, and many of their products are gluten free and vegan.
As well as Coola sunscreen! Emailed them this morning and they responded very quickly. Their response: “We do not do any animal testing at COOLA. Not only are we animal lovers, but all employees are welcome to bring their dogs to work!
Thank you for reaching out to us and being a fan. We currently only sell in Hong Kong and Macau in China.”
I just emailed OPI and they said they do not test on animals and are working on getting their company back on the PETA list.
Hi! Last I checked, OPI still sold in China If they were to stop selling in China, or if China were to stop requiring animal testing, OPI would be cruelty free again. OPI was cruelty free in the past.
I’ll have to check the China Sephora site when it’s back up! Their email said “OPI does not perform animal testing, nor does OPI contract to have it performed elsewhere. When sensitization testing is necessary, it is performed on informed, consenting, paid human volunteers – not animals. OPI was on the PETA list for many years. We are not sure why our name dropped off. We are doing nothing differently today. We have been trying to clarify situation with PETA but have been unable so far to get a response. We hope to resolve situation soon.”
So they didn’t even MENTION anything about doing it for any other country’s regulations. I guess I’ll have to see if they sell in China then!
Okay here was their response:
“You are correct that China requires animal testing, however there is an exemption for nail polish. Nail polish doesn’t need animal tests, and that’s the main product we sell over there. As for other products, so far they have not demanded animal testing for those, despite the fact that the law theoretically requires it.”
Phyrra sweetheart, you have so many readers, you should ask them all to support Legislation to end animal testing for cosmetics through this link here: https://secure.humanesociety.org/site/Advocacy?cmd=display&page=UserAction&id=6433&s_src=web_85537485_id85537485#.U3VSLnanYaO
This is how we did it in Europe too! Every signature counts!
I’ve already requested it When I first saw the bill hit legislation a ton of us bloggers banded together to ask people to sign it
Fantastic. You are simply the best!
I had been using Tarte products across the board for a while, (which is cruelty free), but my skin is changing so much this year and it wasn’t working for me. I then switched to Make Up Forever, which is no longer cruelty free. Although I must admit the primer and powder of theirs is very nice, I’m not sold on their foundation or concealer. I also don’t like that they’re not cruelty free, as I had thought they were! I feel unsure about everything now. Ah, turning 30 is very interesting.
Check out the Cover FX primers! I love them.
I’m so interested in this brand, and I can’t wait to try their concealer that I just won from none other than you! Squeal! If I love it like I think I will, I’m going for their whole line of products. I so want to love my makeup again and feel confident about my skin.
I can 100% back Phyrra up on this! I received Cover FX primer in my Ipsy bag. When I used it, I had some pictures of me taken, my skin looked amazing! Almost to the point that it looked photoshopped lol.
In regards to the Ipsy Glambags, I’ve been a member for 6-7months or so and from what I can remember, everything has been cruelty free in my bags. (I always check). Im not saying thats the case for everyone though.
Have you tried the e.l.f Beauty Bundle?! I am in love with it! I did a review and I share what i get each month, for both subscriptions on my blog,incase you want to see the kinds on products they send? I won’t link my blog here, bc I don’t want it to come across as me promoting it. If you’d like to see them, would you reply back to this, giving me the ok to share the link?
hope this helps!
Again… def. get the Cover FX primer!! lol
Wait wait wait, when did Milani and Jordana become non-cruelty free?! And Lorac?! Oh NO, this makes me so sad…
They changed their policy to say ‘formulations and products’ not ‘ingredients.’ I emailed for clarification but they haven’t responded.
Hi Phyrra, I just noticed Skindinavia is on the list of companies that are not cruelty free. Have you got an email from them or other kind of evidence? Skindinavia is sold by cruelty free retailers here in UK and I’d like to address this issue with them if they are not up to date with Skindinavia’s cruelty free status. I’d just like to back up my claim with something tangible and I thought you might reply faster than the company if I sent them an email. I couldn’t find anything useful on the Skindinavia website either. Many thanks Phyrra xoxo
They are currently for sale at the Skin Store China. I have asked for confirmation on their cruelty free policy but never received a response. So I am concerned that their products are subject to testing.
Thanks for your reply. I’ve also sent them an enquiry about this now. If they reply, I’ll let you know what they say although not that they can really say that much really if it’s known for sure they sell in China…It’s just really rude of companies when they don’t reply.
This is a screenshot of the Skin Store China’s website, which shows Skindinavia being sold there :/ I’d love for them to not be sold there, because their makeup setting spray is amazing, especially in hot, humid central Florida.
Oh fab, thanks Phyrra xoxo
I emailed Skindinavia asking for clarification but I’m waiting for an email from them.
Are you familiar with Batty’s Bath? I didn’t see them on your list, but they’re Leaping Bunny certified.
I haven’t heard of them.
I’m confused about Bath & Bodyworks. They are not LB certified but are label as “Not tested on animals”. Some sites claimed that they have ingredients that were tested on animals. Is that the reason why they are not certified?
You might wanna consider adding Concrete Minerals and Lunatik Cosmetics to the cruelty free list. =)
Hi! Concrete Minerals is already listed above, and they’re noted as vegan
Bath & Body Works has stated that they are cruelty free and do not test on animals, but their parent company is not cruelty free.
Thanks for the reply and clearing up the confusion. I know I can always rely on your blog. =)
I’m one of your new reader and I’m Chinese. Since 2004, I started to use cosmetics that manufactured by animal-friendly company. Like Koh Gen Do, NYX, Chantecaille, OCC, etc. I’m also big fan of Sisley. But after read your artical, I realized that if a brand sell in China, maybe it’s not pure cruely free.Like MAC, Bobbi Brown, I knew they do animal testing again. I’m confused about Sisley. Do you have any information about this brand?
The list above is very useful. Thank you.
Hi, I’m unfamiliar with the brand Sisley, I will research them.
This is a super fantastic list. It is so helpful to see which brands sell in China. I am so stringent about only buying cruelty-free. Super bummed that Tarte ended up selling out to a parent company based in Japan. What are your thoughts on the 100% Pure brand?
I have tried a few 100% Pure products and while they didn’t work for me my MIL LOVED them.
Fantastic list! I understand about selling in China (which requires animal testing on cosmetics sold there) but what about made in China? For example Wet n’ Wild is listed as CF but it is made in China. How does that work?
Hi! Products can be made in China, but if they are not sold in China (Hong Kong is an exception), they are not subjected to testing. Products can be Made in China, and sold in Hong Kong, and be cruelty free.
That is so weird China requires animal testing on cosmetics sold there yet not on cosmetics made there as long as they are not sold in China.
I am guessing that the Chinese government wants to make sure that the products are safe to use on their “own” people, but do not care about selling “unsafe products” to the rest of the world. (of course I am aware that animal testing does not proof safety of a product- just trying to explain why China might have this law).
Hi! So I think Coastal Scents is cruelty free. I’ve purchased some of their individual eyeshadows as well as the Revealed and Revealed 2 palette.
Some brands offer international shipping but do not ship to China. The China thing is tricky. You can ship / sell in Hong Kong and still be cruelty free because HK has different laws than the rest of China.
Hey so I was just wondering how updated this list of products is. I am looking for other brands to try out from my usual ones, but I am unsure of how long it’s been since you’ve updated this list. Thanks!
Hi, I actually updated this list 2 days ago. However, if you have any questions about a brand I encourage you to reach out to them directly.
I contacted Aveda earlier today and they assured me they are not selling their products anywhere in China. I have a copy of the transcript if you would like me to forward it to you.
Thanks for the information! Great blog!!!
When I contacted Aveda at the end of April, here is the response they gave me:
Thank you for taking the time to contact Aveda Consumer Relations.
We do not conduct animal testing, nor ask others to do it on our behalf,
except when it is required by law. Aveda is committed to helping end
animal testing in the cosmetics industry, and we have been since our
founding in 1978. In 1989, we were the first privately held company to
sign the Ceres Principles for corporate responsibility, which call for
the safeguarding of the Earth and “its inhabitants.” Aveda does not
sell or manufacture its products in China.
Aveda has never used the Leaping Bunny symbol on our packaging and we have not sought their endorsement.
Again, thank you for taking the time to share your thoughts and concerns.
We appreciate the opportunity to assist you. We hope you will continue to
look to Aveda with confidence and satisfaction for all of your beauty
care needs. Should you need further assistance, please do not hesitate
to let us know. We invite you to contact our Consumer Relations team at 800.328.0849 between 8am-5:30pm Central Standard Time to speak with a Customer Service Representative.
For a greener planet,
Aveda Consumer Experience Representative
My problem with their statement is ‘except where required by law,’ because that means that if they’re somewhere that requires testing, they will do it.
When I saw on your list that Aveda was under not cruelty free – and that they sold their products in China – it kind of sent me in a tailspin! I volunteer to test out their new products. Sometimes it’s great – but sometimes not so much (fried my hair two different times). I just did a test for them last month for a new body soap they are developing – so I know they are still committed to cruelty free.
When Horst Rechelbacher sold Aveda to Estee Lauder it was to gain access to distribution rights into Europe that EL had already established. He remained with the company even after the sell. And he wouldn’t have sold the company without some tight legal provisions – hence, Aveda is the ONLY company under the EL umbrella that does not test on animals and still on PETA’s good list.
I understand the wording is bothersome – you can thank Estee Lauder’s legal team. However, they really are sticking to the core values Horst started the company with.
Thanks so much for your reply and for all of your hard work on your blog! You are doing a great job keeping others informed!
If it did not say “except when it is required by law” I would feel much more comfortable about it. But that wording is what L’Oreal, Estee Lauder, etc say and I know they test
Both Aveda and Smashbox (owned by Estee Lauder) have told me that they do not test, but they both have that “except when it is required by law” wording. If they were to get Leaping Bunny Certification I would feel more comfortable that there was no reason for concern, but I don’t think that is likely to happen.
Sorry for any confusion re: China & Aveda. I updated my list to reflect the information that I have.
Keep in mind that “except when it is required by law” could also refer to laws in the U.S. that require animal testing on healthcare products. For example, if a company (or its parent or subsidiary) makes both regular moisturizure and maybe a prescription cream, the “except when it is required by law” phrasing could appear whether the company sells in China or not.
I just wanted to let you know that Omorovicza is a cruelty-free brand. Below is a chat transcript with one of their therapists, Dora.
Here it is
It isn’t letting me upload the content but I can assure you that it is cruelty-free. The conversation went like this:
info: Please wait for a therapist to respond.
info: You are now chatting with ‘Dora’
Dora: hello, how can I help you?
you: Hi Dora! I was just wondering if any of the ‘Omorovicza’ products or ingredients are tested on animals?
Dora: I can confirm that none of the products or ingredients are tested on animals on any stages of the production
you: And you don’t sell to China?
Dora: we do ship weborders from Hong Kong
Dora: to Hong Kong
you: Okay thank you Dora!
info: Your chat transcript will be sent to (my email address) at the end of your chat.
This was just posted 6 days ago. Looks very promising that China is moving in the right direction.
Hi! It’s a step in the right direction but don’t be misled by the ruling. It still requires testing on cosmetics like Estee Lauder, MAC, etc, stuff that is not made in China. For more information please check out My Beauty Bunny’s post which breaks the info down into easy to understand chunks
Thanks for that! I never feel I am misled……just always very positive and hopeful for the future!
I wrote Ulta 2 weeks ago and asked about their stance to animal testing (for the Ulta store brand) and have never gotten an answer. I feel like no answer means a lot…what do you think? XOXO, Sissi
When I emailed Ulta a year or two ago they responded back that they were cruelty free. I haven’t contacted them recently. I do think it is telling when a company does not respond.
What about Juice Beauty?
Hi I am a little confused about something I noticed on the list. Some companies are considered cruelty free even though their parent company isn’t while others are on the “not” cruelty free list for having the same parent company. I see this with L’Oreal in particular. Urban Decay is cruelty free while La Roche Posay is not and the only explanation given for that is “owned by L’Oreal”. Can someone explain the difference here? Thank you!!!
Hi, companies can be cruelty free even when their parent company is not cruelty free. I put ‘L’Oreal’ as the company that owns La Roche Posay, because people often ask who owns what companies. Currently I know that The Body Shop, Tom’s of Maine, Urban Decay and Nyx (all owned by L’Oreal) are cruelty free. I was not aware that La Roche Posay was cruelty free.
Thanks for the quick reply. Sorry, I am confused so my question was confusing. I just don’t understand why La Roche Posay is not cruelty free and Urban Decay is. They are both owned by the same company. Do you get what I mean? Does La Roche Posay sell to China or something? I want to change over to cruelty free beauty and am just learning the ropes.
If you can recommend a good skin care line that provides good sunblock for oily skin that would be superb! I switched from using La Roche Posay’s sunblock to Cera Ve but I can tell it is not the brand for me.
Hi Jessica, La Roche Posay is on PETA’s ‘Do Test On Animals’ list. I go by what the company says – Urban Decay says “Urban Decay is a cruelty-free brand and is committed to ending animal testing. We do not test our products on animals, nor do we allow others to test on our behalf. Additionally, we require our suppliers to certify that the raw materials used in the manufacture of our products are not tested on animals. Our Brand is certified by both PETA and The Leaping Bunny Program (CCIC) as cruelty-free.”
La Roche Posay has no statement like Urban Decay’s on their website. I recommend Paula’s Choice for skincare.
Thank you. I do appreciate it and I can tell that you really care
No problem! I know it’s really confusing, and it can be hard to navigate. I try to the best of my ability to present an accurate list.
Well you do a great job!
Hello. I heard some news that said China was going to eliminate their law requiring products to be tested on animals. Is it true?
Hi! China eliminated SOME animal testing for their domestic brands, but not all. But this excludes foreign brands, such as Estee Lauder, etc. So for American brands, they’re still subjected to testing.
Oh. Well thank you for the quick response. I really wish they would just stop requiring animal testing altogether.
No problem! This is a very important issue to me. I wish animal testing was eliminated for all cosmetics worldwide.
NYX is now owned by L’oreal too x
Yes, and they’re remaining cruelty free.
It wasn’t noted on the list that was all.
Yes, I hadn’t yet had the time to update it until recently. I update things as frequently as I can.
Thank you for this awesome blog, and list. Do you think… if ORLY is cruelty free, would their Quo by ORLY nailpolish be? I’m trying to figure it out but can’t seem to figure out if Quo is cruelty free or not… If you have any insights or knowledge on that one, that would be awesome, thank you!!