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Tarte Colored Clay CC Primer Review

Tarte Colored Clay CC Primer in Fair Review Swatches

When the Tarte Colored Clay CC Primer was released for Spring 2014, I was very excited over it. I seem to have a fixation on stick foundations lately, and since it promised to color correct and blur imperfections, I was hopeful that I would fall head over heels for the CC Primer.

About Tarte Colored Clay CC Primer
Buff your way to complexion perfection with this revolutionary correcting stick. Infused with Tarte’s new color-correcting Amazonian colored clay, this powerful, skinvigorating™ primer blends easily to help brighten skin, even skintone, blur imperfections, and neutralize redness and discoloration. Use this multitasking corrector before foundation as a color-correcting primer or alone as light coverage for an allover flawless look. Its antioxidant-rich formula delivers the perfect balance of color correction and coverage with a soft, matte finish.

  • Apply the convenient stick applicator directly to your face starting at the center and blending outward.
  • Buff into skin using fingertips or a foundation brush to blend pigments together for a flawless finish.
  • Vegan
  • Cruelty free

Propylene Glycol Dicaprylate/Dicaprate, Polymethylsilsesquioxane, Dimethicone, Aluminum Starch Octenylsuccinate, HDI/Trimethylol Hexyllactone Crosspolymer, Silica, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Polyethylene, Coco-Caprylate/Caprate, Polysilicone-11, Barium Sulfate, Hydrogenated Castor Oil Hydroxystearate, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Tetrahexyldecyl Ascorbate, Euterpe Oleracea Fruit Extract, Punica Granatum Sterols, Oryza Sativa (Rice) Lipids, Caprylyl Glycol, Phenoxyethanol, Tocopheryl Acetate, Magnesium Aluminum Silicate, Kaolin, Montmorillonite, Mica. May Contain(+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Red 7 Lake (CI 15850).

$34 for .51 oz

Sephora, Ulta, TarteCosmetics.com

Tarte Colored Clay CC Primer in Fair Review Swatches

Here’s the Fair Colored Clay CC Primer. You can see that Fair looks sort of peachy. The light green is for color correcting and the light lavender is for skin brightening.

Phyrra Naked Face

Here’s my bare face with all of its imperfections.

Tarte Colored Clay CC Primer in Fair Swatch

Here’s the Tate Colored Clay CC Primer swatched down my cheek. The center strip is where the lavender and green went, while the outsides are sort of peachy.

Tarte Colored Clay CC Primer in Fair

Here’s me wearing the Tate Colored Clay CC Primer all over. It’s supposed to brighten skin, even skintone, blur imperfections, neutralize redness and discoloration. You can see it’s darker than my natural skin tone. It sort of evens things out, but doesn’t cover any of my hyperpigmentation. It doesn’t brighten my skintone. I don’t really feel it blurs imperfections. It does neutralize a tiny bit of my redness. It does seem to oxidize a bit (get darker) after I’d had it on for about an hour.

I was initially really excited by this product. I thought it would be a HG for me. I love the fact that it comes in a stick form. I’m not sure why I’m so obsessed with stick foundations, but I was hoping this would be awesome. Unfortunately, it’s just ok. I thought the shade match initially worked, but after wearing it a few times decided it was too dark and peachy for me.

It doesn’t live up to the hype. It had a lot of potential but it just sort of falls flat because it doesn’t really live up to its claims. It works for me as a primer, sort of, and I wore it from 8:30 am until 11 pm by setting it with NARS Light Reflecting Loose Setting powder. I say sort of because I dislike the color and the fact that it changes on me as I wear it.

Overall, I would not recommend this product unless you’re ok with it not being able to blur imperfections or even out skintone. It wasn’t a good color match for me. It didn’t really cover my hyperpigmentation, brighten my skintone or blur any imperfections. I wanted to love this colored clay cc primer but it let me down.

Have you tried the Tarte Colored Clay CC Primer? What are your thoughts on it?


  • Vegan
  • Cruelty free


  • Fair shade is really too dark / peachy for me
  • Did not cover hyperpigmentation, brighten skintone, blur imperfections
  • Did not fully neutralize redness
  • From our partners
    • http://thefantasia.com/ Stephanie | theFantasia.com

      Imperfection, what imperfection? Your skin looks flawless :)

      I’ve been intrigued with this for some time but the reviews have mostly been flat, so I’ve been holding back for some time. It’s unfortunate that it didn’t work for you, but thanks for the review – will save me some moolah for sure :)

      • http://www.phyrra.net/ Phyrra

        Aww thanks! Pores, hyperpigmentation, redness, all things I want to cover

    • Plum

      I’m bummed the actual shade doesn’t swatch like the green/lavender strip in the center.

      • http://www.phyrra.net/ Phyrra

        Yeah it is not easily visible

    • http://blushingbiddies.com/ Puri

      I actually scheduled an appointment at Sephora to do a custom makeover and the makeup artist used this on me- I really liked it! It didn’t do squat for ‘blurring imperfections’, but it evened out my skin and just seemed really simple & clean. Perfect for those days that I just need very minimal makeup. Plus, super quick. The loose Tarte powder is a HG product for me, but it takes a while to buff in. I think I’m a fan :D

      • http://www.phyrra.net/ Phyrra

        I’m glad it worked for you :)

    • Raspberry2012

      I’m using it now, and I like it so far as a primer. I may go back to their BB cream instead.

      • http://www.phyrra.net/ Phyrra

        I just feel it didn’t do enough as a primer.

    • http://www.KellsDIYnails.blogspot.com/ Kelly Tomlinson

      I love Tarte but to be honest these types of products never work for me. I feel like the packaging is just a way to get people to buy it but it’s not all that functional. I prefer their BB Cream; the finish reminds me of Smashbox Primers which were the first primers I discovered. The super silky finish and texture is my favorite.

      • http://www.phyrra.net/ Phyrra

        I had a love hate with the BB Cream primer. Sometimes it worked well, but sometimes it just sucked for me.

        • http://www.KellsDIYnails.blogspot.com/ Kelly Tomlinson

          Some moisturizers don’t work well with it… I’ve noticed.

    • Natalie Carlson Brown

      Hi! I was excited about this product too, but, if it’s too dark for you, then it’s too dark for me. Thanks for another honest review!

      • http://www.phyrra.net/ Phyrra

        No problem!

    • Gouldylox

      It didn’t work for me either.

      • http://www.phyrra.net/ Phyrra

        It had such potential!

    • Audrey Ogg

      I’m so glad you did a review on this product. I love the concept of color correcting primers and I’m really beginning to love tarte, but you’re right this primer didn’t do what it should.