I’m excited to tell you that Hip Apotheca now carries Alima Pure! Alima Pure is a cruelty-free mineral makeup brand. I reviewed their Fairy Tale Holiday collection. I’ve got some more Alima Pure products from Hip Apotheca to show you today!

Hip Apotheca is a really cool online store. Their goal is to find the most innovative natural and organic lifestyle products and deliver them to you. Most, if not all, the products that Hip Apotheca carries are cruelty-free. They even make it easy to shop vegan! They’re a very small company and most of the brands they work with are small companies.

They’ve got some new products and brands I really want to check out, like Aim to be Pleased Deodorette,  Scotch Naturals nail polish, Koko Haze body mist.

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